Social Media Marketing Specialist

We are looking for a creative and data-driven Social Media Enthusiast to strengthen the digital presence across LinkedIn, X (Twitter), Facebook, and other relevant platforms. The ideal candidate should be skilled in translating complex market research findings into engaging, insightful, and professional B2B content that drives brand awareness, thought leadership, audience engagement, and lead generation.

Key Responsibilities

• Develop and execute social media strategies aligned with business objectives and brand positioning.
• Create compelling B2B content, including:
• Market insights and industry trends
• Research report highlights
• Infographics and data visualizations
• Blogs, whitepapers, and press release promotions
• Industry news and thought leadership content
• Manage and grow company profiles across LinkedIn, X, Facebook, and emerging professional platforms.
• Collaborate with research analysts, content writers, and marketing teams to convert research findings into engaging social media campaigns.
• Monitor industry trends, competitor activities, and emerging topics across sectors.
• Develop content calendars and ensure consistent posting schedules.
• Track social media performance using analytics tools and provide monthly performance reports with actionable recommendations.
• Drive audience engagement by responding to comments, messages, and industry discussions.
• Support lead generation initiatives through targeted campaigns, webinars, gated content, and report promotions.
• Coordinate with the design team to create professional visual assets, infographics, and presentation snippets.
• Optimize content for reach, engagement, and brand visibility within B2B audiences.

Required Skills & Qualifications

• 2–5 years of experience in Social Media Marketing, preferably within B2B, Market Research, Consulting or Professional Services industries.
• Strong understanding of LinkedIn marketing and B2B audience engagement.
• Excellent written and verbal communication skills.
• Ability to simplify complex research data into engaging social media content.
• Experience with social media management tools.
• Understanding of social media analytics, KPIs, and campaign performance metrics.
• Strong research and content planning capabilities.