Social Media Marketing Manager

Company: Onemind Martech LLP

Work Model: Hybrid

Location: Delhi NCR preferred

Experience: 3+ years

Onemind Martech is a B2B Digital Growth Partner helping businesses build stronger brands, generate qualified leads and drive measurable growth through technology-led digital marketing.

We work with B2B companies across sectors such as Energy, Technology, Sustainability and other high-value industries, combining strategy, content, performance marketing, Martech and data-driven growth.

We are looking for a Social Media Marketing Manager who can drive both

organic and paid social media growth, with a strong focus on

LinkedIn as a B2B demand-generation and lead-generation platform.

This is not a role limited to posting content. We are looking for someone who understands how social media can contribute to

brand visibility, engagement, qualified leads, pipeline and ultimately ROI.

The ideal candidate should be comfortable developing strategies, executing campaigns, analysing performance for measurable business outcomes and handling client relations.

Key Responsibilities

Organic Social Media

• Develop and execute organic social media strategies for B2B brands, with a strong focus on LinkedIn.
• Build content that strengthen brand positioning, thought leadership, engagement and lead generation.
• Manage LinkedIn company pages and leadership profiles, including content planning, publishing and performance optimisation.
• Identify opportunities via DMs & other tactics to increase reach, engagement, follower quality and meaningful interactions.
• Develop and execute employee advocacy and leadership-led social media initiatives.
• Use LinkedIn analytics and other platform insights to continuously improve content performance.

LinkedIn Marketing & Sales Navigator

• Develop LinkedIn strategies aligned with ICPs, target accounts and business objectives.
• Use LinkedIn Sales Navigator for account research, prospect identification, audience building and B2B lead-generation initiatives.
• Support Account-Based Marketing (ABM) initiatives through LinkedIn.
• Identify relevant decision-makers and build strategies to reach high-value prospects.
• Track and measure the contribution of LinkedIn activities to lead generation and business outcomes.

Paid Social & LinkedIn Ads

• Plan, execute and optimise LinkedIn Ads and other paid social campaigns.
• Develop campaigns across awareness, engagement, lead generation and retargeting objectives.
• Define audiences, campaign structures, messaging, creatives and budgets based on business goals.
• Monitor CPL, CTR, conversion rates, lead quality and other relevant performance metrics.

What We're Looking For

• 3+ years of experience in social media marketing, preferably with B2B brands.
• Strong hands-on experience with LinkedIn organic marketing, LinkedIn Saled Navigator and LinkedIn Ads

for prospecting and B2B lead generation.

• Understanding of paid social campaign management, targeting, optimisation and performance analysis.
• Strong understanding of B2B audiences, decision-makers and longer sales cycles.
• Data-driven mindset with a strong focus on ROI and measurable business outcomes.
• Good content understanding and ability to identify what makes B2B content engaging and effective.
• Experience with other platforms such as AI, Meta, YouTube or Google Ads.
• Excellent communication and coordination skills.