Social Media Marketing Manager

We are seeking a creative and results-driven Social Media Manager to enhance our brand's presence across various social media platforms. The ideal candidate will have a proven track record of upgrading social media strategies, creating engaging content, and collaborating with creatives to drive brand awareness and engagement.

Key Responsibilities

Content Creation & Planning

Develop and execute a comprehensive social media content strategy aligned with the brand’s objectives.

Create, curate, and manage published content (images, video, written) across various platforms including Facebook, Instagram, Twitter & LinkedIn.

Plan and schedule posts using social media management tools.

Engagement & Community Management

Monitor, respond to, and engage with followers and customers in a timely manner.

Foster community engagement and manage online conversations.

Analytics & Reporting

Track and analyze social media performance metrics to assess the effectiveness of campaigns.

Prepare regular reports on social media performance, providing insights and recommendations for improvement.

Collaboration with Creatives

Work closely with graphic designers, photographers, and videographers to produce high-quality visual content.

Collaborate with other marketing team members to ensure brand consistency across all platforms.

Trend Monitoring

Stay up-to-date with the latest trends in social media, technology, and digital marketing.

Implement innovative strategies to enhance brand visibility and engagement.

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field.

Proven experience as a Social Media Manager or similar role with a strong portfolio of successful campaigns.

Excellent written and verbal communication skills.

Proficiency in social media management tools (e.g., Hootsuite, Buffer).

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Creative mindset with attention to detail and a passion for storytelling.

Preferred Skills

Experience with graphic design and video editing software (e.g., Adobe Creative Suite).

Knowledge of SEO and web traffic metrics.

• Familiarity with paid advertising on social media platforms.