Social Media Manager with Spot On (India, Remote, PQE: 2 Years)

About the Organisation: Spot On is an independent news startup reimagining how young Indians consume news. The organization focuses on telling essential stories with clarity, creativity, and courage. Operating as a fast-moving and innovative digital newsroom, Spot On aims to redefine how serious journalism is presented on social media platforms, emphasizing high-growth and social-first storytelling. About the Job: Spot On is hiring a Social Media Manager with experience of 2 years to join their office on remote basis. The Social Media Manager will be a "social-first" storyteller responsible for building a distinct voice and presence for the brand. This full-time, 100% remote role focuses on social video, community nurturing, and trend analysis. The successful candidate will blend a creative mindset with an analytical approach to grow the audience across multiple digital platforms through experimentation and data-driven insights. Eligibility: Minimum of 2 years of professional experience managing social media for a publisher, creator, or digital-first brand. Deep understanding of social video formats and platform-specific algorithms. Strong grasp of audience insights and content strategy. Proven ability to write incisive posts under tight deadlines. Creative yet analytical mindset with the ability to interpret data and audience sentiment. Self-starter attitude with the initiative to shape and execute platform strategies. Passion for news, internet culture, and the creator economy. Role and Responsibilities: Lead social-first storytelling initiatives with a heavy focus on short-form video content. Engage and nurture online communities authentically to build brand loyalty. Craft compelling thumbnails and "hooks" to maximize audience retention and engagement. Monitor internet culture and news closely to spot trends before they go viral. Transform emerging trends into meaningful news stories that resonate with young Indians. Manage and grow the audience across various social platforms through consistent experimentation. Analyze performance data to test what content works and refine strategy accordingly. Collaborate cross-functionally to build a distinct and courageous voice for Spot On. Execute platform strategies with a focus on high-quality, serious journalism. We are solely providing this information for dissemination and wish to clarify that we are not affiliated with the organization.