Social Media Manager

Saviynt s AI-powered identity platform manages and governs human and non-human access to all of an organization s applications data and business processes Customers trust Saviynt to safeguard their digital assets drive operational efficiency and reduce compliance costs Built for the AI age Saviynt is today helping organizations safely accelerate their deployment and usage of AI Saviynt is recognized as the leader in identity security with solutions that protect and empower the world s leading brands Fortune 500 companies and government institutions For more information please visit This social media manager is a strategic storyteller who can translate complex identity security concepts into compelling social content that drives real business outcomes and elevates the brand You re responsible for building brand awareness engaging our target audience CISOs Heads of Identity security leaders Chief Data Officers Chief Technology Officers etc and creating a social presence that reflects our ambition and work cross-functionally with PR Content Creative and Demand Generation to ensure social amplification at every major moment from funding announcements to product launches to industry events while also building the day-to-day drumbeat of thought leadership and community role is a major brand touchpoint You will be fundamental in creating the feeling people have about our brand Your Mission Lead the Social Revolution at Saviynt Strategy Planning Develop and execute a comprehensive social media strategy aligned with business objectives brand awareness pipeline influence thought leadership employer branding Act as a consultant to Product Marketing and Demand Gen to ensure product launches and events are supported by engagement-led tactics e g interactive polls or behind-the-scenes at shows rather than just bulletin board announcements Own the social calendar across LinkedIn X Twitter YouTube and emerging platforms balancing always-on content with campaign moments Set and track KPIs that matter - engagement rate of target audience share of voice vs competitors audience growth quality over vanity metrics content performance and pipeline influence Conduct competitive analysis and social listening to identify trends opportunities and threats in the identity security landscape Collaborate with Demand Generation to align paid social strategies with organic content for maximum impact Present monthly performance reports with insights and recommendations to leadership Content Creation Storytelling Write high-quality social copy that is clear compelling and on-brand adapting tone and style for each platform and audience Create and edit multimedia content including static graphics short-form video reels shorts TikToks carousels infographics GIFs Repurpose long-form content blogs podcasts webinars events into snackable shareable social assets Ghostwrite social content for executives CEO CMO product leaders that builds their personal brands as thought leaders Develop creative campaign concepts that are bold unexpected and shareable think Wiz-style activations Employee Social Advocacy Program Build on and further develop a comprehensive employee advocacy program Create toolkits that make it easy for employees to share company news thought leadership and culture content Recruit and activate brand ambassadors across departments - sales customer success product engineering Provide training on personal branding and effective social sharing Track and report on program participation reach and engagement Celebrate and incentivize top contributors to build momentum and participation Community Management Engagement Monitor and respond to comments messages and mentions in real-time with thoughtfulness and brand voice Proactively engage with CISOs security leaders industry influencers analysts and partners building relationships not just broadcasting Identify and activate brand advocates - customers employees industry voices Manage crises or negative sentiment with professionalism and escalate appropriately Foster community by creating opportunities for dialogue not just one-way communication Collaboration Execution Partner with PR to build the brand amplify media coverage exec interviews and announcements Work with Creative to ensure visual assets are on-brand and platform-optimized Coordinate with Demand Gen and Content Marketing to align editorial calendars and amplify thought leadership Support employer branding initiatives working with HR Recruiting to showcase culture and attract talent Be service-oriented by building strong relationships across Marketing and the broader organization you re an enabler not a gatekeeper Activations Audit existing social presence and develop FY26 strategy with platform-specific tactics including YouTube LinkedIn Instagram X and Reddit Increase engagement rate by 30 on LinkedIn Work with PR agency to launch executive thought leadership program Design and implement employee social advocacy program with 5