Social Media Manager Salem (India)

Social Media Manager — Food-Tech (Remote)

Reports to: VP, Digital - India

About the Role

We're looking for a Social Media Manager to own the voice, presence, and performance of our brand across all social platforms. This is a high-visibility role at the intersection of food culture, technology, and community: ideal for someone who can move fluidly between scrappy real-time content and a longer-term brand strategy. You'll report into the VP of Digital and partner closely with Content, Brand, Growth, and Customer teams to turn social into a measurable growth channel, not just a brand awareness exercise.

What You'll Do

Own and execute the organic social strategy across Instagram, TikTok, X, , YouTube Shorts/Pinterest (platform mix as relevant), including content calendar, voice/tone guidelines, and day-to-day publishing

Lead community management: respond to comments/DMs, monitor sentiment, and flag issues or opportunities in real time

Partner with the Content and Creative teams to develop platform-native video, photo, and copy that reflects current food/social trends while staying true to brand identity

Identify and manage relationships with creators, influencers, and brand ambassadors in the food and lifestyle space

Track and report on KPIs (engagement, follower growth, reach, share of voice, conversion-assisted metrics) and translate data into actionable strategy shifts

Stay ahead of platform algorithm changes, emerging formats, and cultural moments relevant to food, tech, and consumer trends

Collaborate with Paid Social/Growth to align organic and paid content strategy

Manage social media tools/platforms (e.g., Sprout Social, Later, Dash Hudson) and maintain a consistent publishing cadence

Support crisis communications or rapid-response content needs in partnership with PR/Comms as needed

Contribute to quarterly social strategy planning and present results to leadership

What You Bring

4–7 years of social media management experience, ideally in