Social Media Manager

WE'RE HIRING - SOCIAL MEDIA LEAD, INDIA

This isn't your standard BAU social media role...

Since starting Nothing, we've always wanted to build a generational brand.

And if we want to become a defining Gen Z / Alpha brand, our marketing has to live on social and dominate digital culture at massive scale and efficiency. We take over feeds, not billboards.

We’re hiring a Social Media Lead in India to scale our channels past 1B organic impressions in 2027. We view social media as a primary engine for growth, not a secondary channel to integrate campaigns into.

What we are looking for

• You live on social. You benchmark the best brands and content daily and you know what actually moves culture right now.
• You get native content. You know platform mechanics inside out and how to make content that feels organic, hits hard and breaks reach records.
• Content is your default setting. You make stuff for fun, build end-to-end effortlessly and have ideally built your own channel past 50K followers.
• You know how to scale. Impact still drives you but you know 1B impressions isn't a solo act - it takes a killer team, tight strategy and efficient operating model.
• You're insanely resourceful. Your default is always "how do we do this?" instead of pointing out why can't it be done. Letting things stall is never an option.
• You move fast. Turning content around in 30 minutes gets you pumped, not stressed. Speed and high-volume execution is your element.
• Last but not least - you have an elite eye for design. High design taste isn't something that can be taught; you either have it or you don't and your visual bar effortlessly lives up to Nothing's creative standards.