Social Media Manager – LinkedIn & B2B Marketing

About the Role

We are looking for a creative, result-oriented Social Media Manager – LinkedIn & B2B Marketing to strengthen Connect System India’s presence across LinkedIn and other digital platforms.

The ideal candidate should understand B2B marketing, LinkedIn growth, content creation, lead generation, brand building and digital engagement, preferably in the electrical, building materials, interior, architecture, construction or related industry.

Key Responsibilities

Manage and grow the Connect System India LinkedIn page and other social media platforms.

Develop and execute a strong B2B social media strategy focused on brand awareness, engagement and lead generation.

Create and publish high-quality LinkedIn posts, articles, videos, carousels, product content and project stories.

Build content around products, applications, projects, innovations, certifications, case studies and industry trends.

Research and identify architects, interior designers, electrical consultants, MEP consultants, contractors, dealers, distributors and corporate decision-makers on LinkedIn.

Develop targeted LinkedIn campaigns for India, USA, Middle East and other international markets.

Support lead generation through LinkedIn and digital channels.

Coordinate with the Sales, Marketing and Product teams to convert social media engagement into business opportunities.

Monitor competitors and identify new content and marketing opportunities.

Track LinkedIn analytics, engagement, followers, reach, leads and conversion performance.

Prepare weekly and monthly social media performance reports.

Manage LinkedIn campaigns, paid promotions and audience targeting when required.

Maintain a consistent professional brand image across all digital platforms.

Stay updated with LinkedIn algorithm changes, B2B marketing trends, content formats and social media best practices.

Required Skills

Strong knowledge of LinkedIn Marketing and B2B Social Media Marketing.

Excellent written English and communication skills.

Good understanding of content marketing and lead generation.

Experience with LinkedIn analytics and campaign management.

Knowledge of Canva, Photoshop or similar creative tools.

Ability to create engaging text, graphics, carousels and short-form videos.

Good research skills for identifying B2B prospects and target audiences.

Basic understanding of SEO and digital marketing.

Strong analytical and reporting skills.

Ability to work independently and meet deadlines.

Preferred Experience

Candidates with experience in any of the following industries will be preferred:

Electrical Products | Building Materials | Architecture | Interior Design | Construction | Furniture | MEP | Real Estate | Workspace Solutions | B2B Manufacturing

Key Performance Indicators (KPIs)

LinkedIn follower growth

Post reach and impressions

Engagement rate

Quality of B2B connections

Qualified leads generated

Website traffic from social media

Lead conversion contribution

Content consistency and quality

• Growth in international audience and dealer/partner enquiries

Candidate Profile

We are looking for someone who is creative, proactive, analytical and commercially minded — someone who understands that social media is not only about likes and followers but also about building the brand and generating real B2B business opportunities.

Keywords: LinkedIn Marketing, Social Media Manager, B2B Marketing, Digital Marketing, Lead Generation, Content Marketing, LinkedIn Lead Generation, Social Media Marketing, Brand Marketing, Digital Branding, LinkedIn Ads, B2B Sales, Content Creation, Canva, SEO, Social Media Analytics, Architect Marketing, Dealer Marketing.