Social Media Manager

We are looking for a Social Media Manager with 2–3 years of experience to manage social media activities for multiple clients. The role involves content planning, managing organic and paid campaigns, social media advertising, client communication, team coordination, client meetings, reporting, and performance analysis.

Scope of the Role

Content Planning & Content Calender

• Create monthly and weekly content calendars for assigned clients.
• Plan content according to the client's requirements, target audience, and marketing objectives.
• Coordinate content requirements with the graphic design and video editing teams.
• Ensure content is created, reviewed, approved, and published as per the planned schedule.

Organic Social Media Management

• Manage social media platforms such as Instagram, Facebook, LinkedIn, and other relevant channels.
• Plan and implement activities to improve organic reach, engagement, and audience growth.
• Monitor content performance and identify areas for improvement.
• Stay updated with relevant social media trends and platform updates.

Paid Campaigns & Ads

• Plan, execute, and manage paid social media campaigns.
• Manage Meta Ads based on client requirements and campaign objectives.
• Monitor campaign budgets, targeting, and performance.
• Optimise campaigns based on performance and campaign requirements.

Reporting & Analytics

• Track and analyse the performance of organic and paid social media activities.
• Monitor relevant metrics such as reach, engagement, impressions, follower growth, leads, conversions, CTR, CPC, and website traffic.
• Prepare weekly and monthly performance reports for clients and internal teams.
• Identify areas of improvement based on content and campaign performance.
• Share observations and recommendations based on performance data.

Client Communications & Meetings

• Communicate regularly with assigned clients regarding content, campaigns, updates, and requirements.
• Attend client meetings and discuss social media activities and performance.
• Understand client feedback and communicate the required changes to the internal team.
• Share content calendars, reports, and campaign updates with clients.

Team Coordination

• Coordinate with graphic designers, video editors, and other team members.
• Share clear briefs, requirements, and deadlines with the team.
• Follow up on assigned tasks to ensure timely completion.
• Ensure coordination between the client and internal team throughout the execution process.

Required Skills & Experience

• 2–3 years of experience in Social Media Management.
• Experience in managing multiple social media accounts.
• Experience in creating and managing social media content calendars.
• Knowledge and practical experience with Meta Ads and paid social media campaigns.
• Understanding of organic social media growth and engagement.
• Experience with social media reporting and analytics.
• Ability to understand and analyse social media and campaign performance data.
• Good client communication and presentation skills.
• Ability to coordinate with multiple team members and manage deadlines.
• Ability to manage multiple clients and projects simultaneously.