Social Media Manager - Creative Head

Caratbazaar is looking for a creative Social Media Manager – Creative Head who can build the brand story through strong content, fresh ideas, and different creative perspectives for different audiences.

Responsibilities

• Develop brand storytelling ideas for Instagram and other social media platforms.
• Plan content that highlights Caratbazaar from different angles, such as luxury, gifting, trust, craftsmanship, customization, founder story, and customer experience.
• Create content strategies for different target audiences and occasions.
• Plan reels, campaigns, product shoots, founder-led videos, stories, and promotional content.
• Write creative hooks, reel concepts, captions, and campaign ideas.
• Identify new trends and adapt them in a premium, brand-relevant way.
• Coordinate with videographers, editors, designers, influencers, and the internal team.
• Ensure every content piece maintains a premium and consistent brand identity.

Requirements

• Experience in social media strategy, creative direction, or brand content.
• Strong understanding of Instagram content, reels, storytelling, and audience behaviour.
• Ability to think creatively and present the same brand in different engaging ways.
• Experience with jewellery, fashion, beauty, luxury, or D2C brands will be preferred.
• Good communication and content planning skills.
• Understanding of influencer marketing and founder-led content is a plus.

Salary

Salary as per experience and creative skills.

Apply

Candidates can apply with their resume, portfolio, and links to social media pages, campaigns, or content they have worked on.

Pay: ₹22,912.00 - ₹33,201.35 per month

Application Question(s)

• Attach Previous work related to jewellery or any premium category

Experience

• Social media strategy: 3 years (Preferred)

Work Location: In person