Social Media Manager -Content and Digital Marketing

Company:** PropertyAngel Management Pvt. Ltd.

**Location:** Bangalore

**Employment Type:** Full-time | Permanent

**Salary:** 23,000 40,000 per month

About PropertyAngel

PropertyAngel is a Bangalore-based PropTech company providing end-to-end property management services to residential property owners.

Established in **2014**, we currently manage over 2,500+ crores of residential assets**.

Our objective is simple make owning and managing a property easier, safer, and more transparent.

The Role

We are looking for a **creative, commercially aware, and data-driven Marketing Executive** who can take ownership of PropertyAngel's social media and contribute directly to the growth of the brand.

We want someone who can **research what our audience cares about, identify content opportunities, create engaging content, grow our audience, generate organic leads, analyse what is working, and continuously find better ways to grow**.

Social media and content, growth marketing, analytics, online reputation management, performance marketing, and SEO will be the primary focus of the role.

What You'll Be Responsible For

• Social Media, Content & Organic Growth
• Own and manage PropertyAngel's presence across **Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms**.
• Research our target audience, competitors, real estate trends, customer questions, and trending topics to identify content opportunities.
• Plan and maintain a structured **social media content calendar**.
• Conceptualize, create, and publish **reels, videos, posts, carousels, stories, and other engaging content**.
• Write compelling hooks, captions, scripts, and social media copy.
• Create content around **property ownership, rentals, property management, real estate, investment, and relevant trending topics**.
• Develop content designed to increase **views, reach, engagement, followers, brand awareness, and organic enquiries**.
• Understand what makes content perform and continuously experiment with **topics, hooks, formats, creatives, and distribution strategies**.
• Perform basic **image and video editing** and coordinate with external/internal creative resources when required.
• Growth Hacking & Lead Generation
• Constantly look for **creative and cost-effective ways to grow PropertyAngel's digital presence and generate leads**.
• Experiment with new content formats, platforms, collaborations, campaigns, communities, and distribution opportunities.
• Convert successful experiments into repeatable growth initiatives.
• Think beyond followers and views understand how marketing activity can contribute to **enquiries, qualified leads, and business growth**.
• Analytics & Sales Funnel
• Track key metrics including **reach, views, engagement, follower growth, website traffic, enquiries, leads, CPL, and conversions**.
• Analyse why certain content and campaigns perform better than others and use those insights to improve future activities.
• Understand and track the journey from **content engagement enquiry lead conversion**.
• Work with the sales team to understand **lead quality and conversion performance**.
• Prepare simple, meaningful reports that highlight **what worked, what didn't, why, and what should be done next**.
• Brand & Online Reputation
• Monitor PropertyAngel's online presence across social media, reviews, comments, and other relevant platforms.
• Respond to **comments, messages, reviews, and online interactions** in line with the company's communication standards.
• Maintain a consistent brand voice across digital channels.
• Identify potential reputation issues early and coordinate appropriate responses.
• Performance Marketing
• Manage and monitor PropertyAngel's **Meta and Google Ads campaigns**.
• Understand campaign objectives, audiences, creatives, budgets, and performance.
• Track **CPL, conversions, lead quality, spend, and ROI**.
• Review campaign performance and ensure campaigns are continuously being optimised towards business objectives.
• Coordinate creatives, messaging, campaign requirements, and performance reviews.
• SEO & Digital Marketing
• Have a working understanding of **SEO, keywords, search intent, and content optimisation**.
• Support website content, blogs, email marketing, and other digital initiatives when required.
• Keep up with changes in **social media, digital marketing, AI tools, content creation, and consumer behaviour** and identify opportunities relevant to PropertyAngel.

Who We're Looking For

• **13 years of experience** in social media, content marketing, digital marketing, or a similar role preferred.
• Strong understanding of **Instagram, Facebook, LinkedIn, and YouTube** and what makes content perform on each platform.
• Someone who genuinely enjoys **researching and creating content**, not just publishing it.
• Strong written communication and the ability to turn ideas into engaging **hooks, captions, scripts, and .