Social Media Manager

Social Media Manager

We are looking for a creative, strategic, and results-driven Social Media Manager to manage and strengthen our brand presence across digital platforms. The role requires a strong understanding of content strategy, social media trends, audience behaviour, brand communication, and performance analytics.

Key Responsibilities

• Develop and execute monthly social media strategies and content calendars.
• Manage day-to-day presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Plan engaging content including Reels, posts, stories, campaigns, and promotional creatives.
• Coordinate with graphic designers, video editors, photographers, and marketing teams for content production.
• Write engaging captions, campaign copy, hooks, and calls-to-action while maintaining consistent brand communication.
• Monitor current trends, competitor activity, audience behaviour, and platform developments.
• Develop creative concepts for brand campaigns, launches, events, and promotional activities.
• Maintain consistent brand identity, visual language, tone of voice, and content quality across platforms.
• Manage posting schedules and ensure timely publishing of approved content.
• Monitor comments, messages, mentions, and audience engagement.
• Track key performance indicators including reach, engagement, follower growth, views, leads, and conversions.
• Analyze content performance and prepare periodic social media reports with actionable recommendations.
• Work closely with the performance marketing team to align organic content with paid advertising campaigns.
• Identify opportunities to improve brand awareness, engagement, community growth, and lead generation.
• Stay updated with social media algorithms, emerging formats, platform features, and digital marketing trends.

Preferred Skills

Strong communication and copywriting skills, creative thinking, attention to detail, content planning, social media analytics, trend awareness, brand understanding, and the ability to manage multiple campaigns and deadlines simultaneously.

Experience: 1–3 years preferred

Employment Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person