Social Media Content Creator

JOB DESCRIPTIONSocial Media Content Creator

Company: S&O Maritime Services Pvt. Ltd.

Department: Strategic Growth & Partnerships (SGP)

Location: Aluva, Kerala

Employment Type: Full-Time

Reporting To: Assistant Manager – SGP

• Job Purpose

To create engaging digital content that promotes the company’s services, technical capabilities, projects, and brand identity. The role also supports HR communication, employee motivation, recruitment, and employer branding.

• Key Responsibilities

A. Social Media Content Creation

• Create and publish content for LinkedIn, Instagram, Facebook, and other platforms.
• Prepare captions, posts, and promotional content.
• Highlight company services, projects, achievements, and activities.
• Maintain a regular social media posting schedule.

B. Graphic Design

• Design social media posts, posters, banners, brochures, and promotional materials.
• Prepare recruitment posters, event announcements, and employee appreciation creatives.
• Use tools such as Canva, Photoshop, or other suitable design software.
• Ensure all designs follow company branding guidelines.

C. Video Creation and Editing

• Create and edit promotional videos, reels, and company introduction videos.
• Develop content showcasing company services, projects, and activities.
• Add suitable captions, transitions, and animations where required.

D. Company Promotion and Digital Marketing

• Promote the company’s marine engineering, ship design, and technical consultancy services.
• Create content targeting shipowners, shipyards, and marine industry professionals.
• Support SGP activities, marketing campaigns, and business development initiatives.
• Research industry trends and identify relevant content opportunities.

E. Social Media Account Management

• Maintain and update company social media profiles.
• Schedule approved posts and monitor audience engagement.
• Respond to basic comments and messages professionally.
• Forward business enquiries and potential client leads to the SGP Department.
• Track social media performance and prepare regular reports.

F. HR Communication and Employee Motivation

• Create employee motivation, appreciation, and recognition posts.
• Prepare birthday, work anniversary, promotion, and achievement creatives.
• Support recruitment campaigns and new employee welcome posts.
• Promote teamwork, employee engagement, and a positive workplace culture.
• Design creatives for company events, celebrations, and employee recognition.
• Prepare HR awareness content related to company policies, workplace ethics, safety, and employee well-being.

G. Coordination and Content Approval

• Coordinate with the SGP, HR, and Engineering teams to collect relevant information.
• Verify technical details with the concerned department before publishing.
• Obtain the necessary approval before posting company-related content.
• Maintain confidentiality of company information, client details, and project data.
• Required Skills and Qualifications
• Degree or diploma in Digital Marketing, Media, Graphic Design, Communication, or a related field.
• Knowledge of social media platforms and content creation.
• Skills in graphic design and basic video editing.
• Familiarity with Canva, Photoshop, CapCut, or similar tools.
• Good written communication and creative thinking skills.
• Ability to prepare engaging content for both business promotion and employee engagement.
• Basic knowledge of digital marketing, content planning, and social media analytics.
• Interest in marine engineering, ship design, or the maritime industry is an advantage.
• Expected Deliverables
• Regular social media posts and promotional content.
• Graphic designs, posters, and video creatives.
• Employee engagement and HR communication materials.
• Recruitment and employer branding content.
• Monthly social media performance reports.
• Content supporting company visibility, brand awareness, and business development.
• Performance Evaluation

Performance will be evaluated based on

• Quality, creativity, and consistency of content.
• Social media reach, engagement, and audience growth.
• Timely completion of assigned tasks.
• Effectiveness of company promotion and brand communication.
• Quality of HR communication and employee engagement content.
• Compliance with company branding, confidentiality, and approval procedures.
• General Responsibilities

The employee shall perform other relevant content creation, digital marketing, branding, and communication duties assigned by the reporting manager in line with the company's requirements.

Work Location: In person