Social Media Assistant

Social Media Assistant (1–2 Years)

Location: Pune

Employment Type: Full-Time

About Ideamint

Ideamint is a full-service creative and marketing agency headquartered in Pune, with a presence in Mumbai. We build brands through strategy, design, content, film, digital, and social media, working with clients across diverse industries.

Role Overview

We're looking for a Social Media Assistant who understands not just how to create and publish content, but why content works . The ideal candidate should be curious, creative, and comfortable experimenting with new ideas, analyzing performance, and finding ways to improve content and audience engagement.

What You'll Do

• Manage and grow social media platforms including Instagram, LinkedIn, and YouTube .
• Plan, create, and execute engaging content across formats including static posts, carousels, reels, short-form videos, and other platform-specific formats.
• Develop and maintain content calendars aligned with brand objectives and communication strategies.
• Monitor social media performance and analyze key metrics to understand content and audience behaviour.
• Identify what is working, what isn't, and use insights to continuously improve content performance.
• Experiment with different hooks, storytelling styles, formats, and content approaches to improve reach and engagement.
• Collaborate with brand, strategy, design, copy, and content teams to develop and execute ideas.
• Stay updated with social media trends, emerging formats, platform updates, and changing audience behaviours.
• Actively participate in brainstorming and contribute fresh ideas for campaigns and social content.
• Track competitors and industry trends to identify relevant opportunities for clients and brands.
• Prepare regular performance reports with key insights and actionable recommendations.
• Take ownership of assigned social media accounts and ensure consistent, timely execution.

What We're Looking For

• 1–2 years of experience in social media management, content, or digital marketing.
• Proven experience in managing and growing social media pages.
• Strong understanding of content creation, audience behaviour, and social media platforms.
• Good understanding of social media algorithms and platform-specific best practices.
• Strong creative thinking with a willingness to experiment and try new approaches.
• Analytical mindset with the ability to interpret performance data and derive actionable insights.
• Good written and verbal communication skills.
• Strong ownership, attention to detail, and ability to manage multiple priorities.
• Ability to work collaboratively in a fast-paced creative agency environment.

Why Join Ideamint

• Opportunity to build and scale brands from the ground up .
• Work in a fast-paced, creative, and experiment-driven environment.
• Exposure to diverse industries, brands, and communication challenges.
• Strong learning opportunities across content, social media, digital, and brand strategy .
• Work closely with creative, strategy, design, and content professionals.