Social Media and Demand Generation

Role Title: Social Media & Content Associate

Experience: Fresher to 1 year. Strong internships or college projects will be considered.

Highest Qualification: MBA in Marketing is mandatory. Engineering graduation is a plus.

Role Purpose: Support Bay6 AI social media execution, LinkedIn-first content, content research, post drafting, publishing coordination, and performance tracking for a B2B enterprise AI brand.

Location: Hyderabad (Work from Office)

Role Summary

• Bay6 AI is looking for a bright MBA Marketing fresher who can support B2B social media and content execution with strong writing discipline, research ability, and attention to detail.
• This role is designed for a serious early-career candidate who wants to learn enterprise technology marketing, LinkedIn content, AI product communication, and professional brand building.
• The candidate must be comfortable reading technical inputs, researching industry topics, drafting clean social content, coordinating with design, and improving output based on feedback.

Core Responsibilities

• Support LinkedIn-first content creation for Bay6 AI, product lines, leadership communication, events, and campaigns.
• Convert blogs, website pages, product notes, event updates, and internal inputs into short, clear, professional social media drafts.
• Draft post captions, LinkedIn hooks, carousel text, infographic copy, campaign snippets, and content repurposing notes.
• Research B2B AI, insurance, education, legal, financial services, and enterprise technology topics to identify useful content angles.
• Track social media activity of relevant competitors, technology companies, analysts, and industry voices.
• Maintain a structured social media calendar with planned, drafted, approved, published, and pending posts.
• Coordinate with design and content teams for social creatives and visual assets.
• Review posts for grammar, formatting, clarity, message consistency, and basic factual accuracy before publishing.
• Track basic performance metrics including impressions, engagement, follower growth, clicks, and post-level response.
• Prepare simple weekly updates on published posts, best-performing themes, weak posts, and recommended improvements.

Required Skills and Traits

• MBA Marketing qualification with strong interest in B2B marketing and technology communication.
• Good English writing ability with clean grammar, clear sentence structure, and willingness to edit repeatedly.
• Strong reading comprehension and ability to summarize complex ideas without losing meaning.
• Curiosity about AI, SaaS, enterprise technology, and US-market buyer communication.
• Basic understanding of LinkedIn, professional content, and social media publishing.
• Ability to research independently and organize findings clearly.
• High attention to detail, especially grammar, formatting, naming, links, and brand consistency.
• Comfort using AI tools for research and drafting while applying human review and editorial correction.

Good To Have

• Engineering graduation before MBA Marketing.
• Internship experience in content writing, social media, digital marketing, communications, or brand marketing.
• Writing samples such as LinkedIn posts, blogs, captions, college project content, articles, or newsletters.
• Basic Canva knowledge or ability to coordinate clearly with designers.
• Familiarity with B2B brands, SaaS companies, AI tools, or LinkedIn business content.