Social Media and Content Manager

Jinn is an online platform to book vetted and trained home cooks for single, multiple and recurring visits. Our mission is to solve daily home nutrition for urban Indian homes, starting with Bandra, Khar and Santacruz West

Responsibilities

Content Strategy

• Own Jinn's overall social media and content strategy.
• Build and maintain the social content calendar.
• Develop creative campaigns and content series that communicate the Jinn brand.
• Identify trends and adapt them into content relevant to Jinn.
• Brainstorm new digital marketing ideas and growth opportunities.

Creative Development

• Write concepts, scripts and shot lists for reels.
• Develop recurring content formats and series.
• Plan hooks, storytelling and content structure for social-first content.
• Create engaging carousel concepts.

Production

• Plan and execute content shoots with founders, creators and Jinn cooks.
• Brief founders, creators and cooks ahead of shoots.
• Coordinate shot requirements.
• Capture high-quality photo and video content.

Editing & Post Production

• Edit short-form video content for Instagram.
• Design carousel posts and graphics.
• Create captions, hooks and story copy.
• Work with freelance editors where required and provide creative direction and feedback.
• Ensure all content aligns with Jinn's brand identity.

Social Media Management

• Manage the social media content calendar.
• Schedule and publish content.
• Plan Instagram Stories and highlight strategy.
• Maintain Instagram Highlights and evergreen content.
• Develop content pillars and ensure consistency across platforms.

Community & Brand Building

• Create content that builds trust and community around the Jinn brand.
• Develop initiatives showcasing the personalities and stories of Jinn's cooks.
• Plan content around events, partnerships and campaigns.
• Identify opportunities to improve engagement and organic growth.

Cross-functional Collaboration

• Work closely with founders to bring ideas to life.
• Collaborate with marketing, operations and community teams.
• Brief creators and external collaborators.
• Help shape the overall digital presence of the brand.

Ideal Candidate

• Excellent understanding of Instagram and short-form content.
• Strong storytelling and copywriting skills.
• Comfortable shooting and editing content.
• Highly organised with excellent project management skills.
• Creative thinker who enjoys generating new ideas.
• Confident working independently and taking ownership.
• Passion for food, startups and consumer brands is a bonus.