Social & Content Manager | Zyro

We are looking for a sharp, culturally aware Social & Content Manager to build Zyro's voice across digital platforms. The role is for someone who understands Gen Z culture, internet behaviour, creators, trends, music, and content formats, and can translate that into consistent, brand-right execution.

Zyro by Karan Aujla is a new-age beverage brand built on the idea of Nothing Unnecessary. We need someone who can make the brand feel cool, clean, current, and distinctive.

Key Responsibilities

Social Media & Content Strategy

· Build and manage Zyro's social media calendar across Instagram, YouTube Shorts, and other relevant platforms.

· Develop content ideas rooted in culture, music, creator behaviour, office moments, youth codes, and beverage occasions.

· Ensure every piece of content reflects Zyro's brand voice: sharp, simple, confident, and Gen Z-coded.

· Identify content formats, trends, and moments that Zyro can own naturally.

Content Execution

· Write briefs for reels, statics, stories, creator videos, and campaign assets.

· Coordinate with agencies, creators, editors, and internal teams for timely content execution.

· Support shoots, creator-led content, office activations, product drops, and event-led content.

· Review scripts, captions, edits, and visual assets to ensure they are brand-right before publishing.

Creator & Community Management

· Identify creators, pages, and culture-led opportunities relevant to Zyro.

· Manage creator briefs, timelines, content reviews, and approvals.

· Track comments, conversations, and social listening cues to help the brand participate in culture meaningfully.

· Build a strong community voice for Zyro across comments, stories, and reactive content.

Performance & Reporting

· Track content performance, engagement, reach, saves, shares, and audience response.

· Share regular insights on what is working, what is not, and what the brand should do next.

· Keep a close watch on beverage brands, youth brands, music-led brands, and creator-led campaigns.

Qualifications & Skills

· 1-3 years of experience in social media, content, digital marketing, or creator-led brand communication.

· Strong understanding of Instagram, reels, short-form video, internet culture, and Gen Z behaviour.

· Interest in music, youth culture, and creator-led communities is a strong plus. Familiarity with Karan Aujla's audience and cultural universe will be preferred.

· Good writing skills with the ability to create sharp captions, scripts, briefs, and social copy.

· Ability to manage agencies, creators, timelines, and multiple content pieces at once.

What We Offer

· Opportunity to build the social voice of a new-age beverage brand from an early stage.

· Exposure to creator-led campaigns, music culture, product launches, and youth-focused activations.

· A fast-moving environment where strong ideas can quickly become real content.