Shopper Marketing Manager

Job highlights

• SuperK is a membership-led value retail chain built for Bharat,operating across Tier 3 to Tier 5 towns in Andhra Pradesh
• Develop playbooks for repeatable,scalable shopper marketing initiatives across stores and regions. What Were Looking For . 3-6 years of experience in shopper marketing,trade marketing,brand activation,or a similar role preferably in FMCG,retail,or e-commerce .

ql-editor kch-description-color"> About SuperK

SuperK is a membership-led value retail chain built for Bharat , operating across Tier 3 to Tier 5 towns in Andhra Pradesh. Were on a mission to bring modern retail experience to small-town India , without compromising on value, quality, or trust . Backed by Blume Ventures and XEED Ventures , we re reimagining general trade with tech-enabled retail and a deep understanding of Bharats consumer behavior.

Role Overview

We re looking for a Shopper Marketing Manager who can bring the voice of the shopper into everything we do from product launches to in-store activations to digital promotions. This person will work at the intersection of marketing, category, sales, and design , translating consumer insights into high-impact, on-ground and digital retail experiences that drive conversion and loyalty.

Key Responsibilities

• Understand shopper behavior across geographies and product categories to inform marketing strategies.
• Design and execute shopper marketing programs in-store and digitally ranging from planogram planning and shelf signage to promo campaigns and bundling strategies.
• Partner with the category and operations teams to align brand promotions with business goals and seasonal priorities.
• Work with brand partners (FMCG companies, private labels) to co-create activation campaigns that drive visibility and uptake.
• Collaborate with the design and content team to develop effective POP (point-of-purchase) materials and in-app creatives.
• Own performance metrics like sales lift, repeat rate, and campaign ROI ; use data to refine strategy and execution.
• Develop playbooks for repeatable, scalable shopper marketing initiatives across stores and regions.

What Were Looking For

• 3-6 years of experience in shopper marketing, trade marketing, brand activation , or a similar role preferably in FMCG, retail, or e-commerce .
• Deep understanding of small-town retail dynamics and customer psychology is a strong plus.
• Demonstrated ability to translate insights into action with hands-on experience in executing campaigns end-to-end.
• Data-driven mindset with comfort using sales and campaign data to inform strategy.
• Strong project management skills and comfort working in a fast-paced, unstructured startup environment.
• Passion for building affordable, high-impact retail experiences for small-town India.

Why SuperK

• Be part of a fast-growing company that s redefining grocery retail for Bharat .
• Work with a team that challenges the status quo and builds with purpose and ambition .
• See direct impact of your ideas on shopper behavior, sales, and category performance.
• Grow rapidly as SuperK expands across towns, categories, and digital channels.