SEO Specialist

We're looking for an SEO Specialist who goes beyond traditional search. Discovery is shifting from ten blue links to AI-generated answers, featured snippets, voice assistants, and chat-based search such as Google AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot.

You will own our visibility across all of these: ranking in Google, being the answer in answer engines (AEO), and being cited and recommended by generative AI systems (GEO).

Key Responsibilities

Search Engine Optimization (SEO)

• Develop and execute a data-driven SEO strategy covering technical, on-page, off-page, and content.
• Conduct technical audits (crawlability, indexation, site speed, Core Web Vitals, JavaScript rendering, log file analysis, canonicals, hreflang, site architecture) and drive fixes with developers.
• Perform keyword and intent research, topic clustering, and competitor gap analysis.
• Optimize titles, meta data, internal linking, URL structure, and content for target queries.
• Build and manage a quality link-building and digital PR program.
• Run local SEO and Google Business Profile optimization where relevant.

Answer Engine Optimization (AEO)

• Optimize content to win featured snippets, People Also Ask boxes, knowledge panels, and voice search results.
• Structure content in answer-first formats: concise definitions, Q&A sections, step-by-step lists, comparison tables, and FAQs.
• Implement and maintain structured data and schema markup (FAQ, HowTo, Article, Product, Organization, Review, Person, etc.).
• Identify question-based and conversational queries and map them to content opportunities.

Generative Engine Optimization (GEO)

• Optimize brand and content visibility in AI-generated answers across Google AI Overviews, ChatGPT, Perplexity, Gemini, Claude, and Copilot.
• Build topical authority and strengthen entity signals (brand mentions, consistent NAP and profiles, Wikipedia/Wikidata, knowledge graph presence, author credentials).
• Create citation-worthy content: original data, expert quotes, statistics, clear sourcing, and well-structured, extractable passages.
• Monitor how AI platforms describe and cite our brand; track share of voice, citation frequency, and sentiment in AI answers.
• Review and manage crawler access for AI bots (e.g., GPTBot, PerplexityBot, Google-Extended) via robots.txt and, where appropriate, an llms.txt file.
• Test prompts and queries regularly to find visibility gaps and brand misrepresentation.

Analytics & Reporting

• Track and report on rankings, organic traffic, conversions, AI visibility, and revenue impact.
• Build dashboards in GA4, Looker Studio, or similar tools.
• Run SEO experiments and A/B tests, and document learnings.
• Stay current on algorithm updates and AI search developments, and adjust strategy accordingly.

Collaboration

• Work with content writers on briefs, outlines, and optimization guidelines.
• Partner with developers, designers, and product teams on technical implementation and UX.
• Coordinate with PR, social, and paid teams to align messaging and amplify authority.

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person