SEO Specialist (Chennai)

About the jobJob Title : SEO Specialist Location : Chennai, India (In office)Job Type : Full-Time*Experience : 2-4 YearsDo NOT apply if you have applied in the last 6 months Job OverviewWe are looking for a results-driven SEO Specialist to improve our website’s organic search performance. The ideal candidate will be responsible for optimizing website content, conducting keyword research, analyzing performance metrics, and implementing strategies to increase rankings and traffic. Key Responsibilities- Conduct keyword research using tools like Google Keyword Planner, SEMrush, Ahrefs, etc.- Optimize website content, landing pages, and blog posts for SEO- Perform on-page SEO (meta tags, headings, internal linking, schema markup)- Conduct technical SEO audits (site speed, crawl errors, indexing issues)- Manage off-page SEO strategies (link building, outreach, guest posting)- Monitor website performance using Google Analytics & Google Search Console- Track, analyze, and report SEO KPIs (traffic, rankings, conversions)- Collaborate with content, design, and development teams- Stay updated with Google algorithm changes and SEO trendsRequired Skills & Qualifications- Bachelor’s degree in Marketing, IT, Communications, or related field- 2+ years of experience in SEO- Strong knowledge of on-page, off-page, and technical SEO- Familiarity with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog)- Basic knowledge of HTML, CSS (preferred)- Experience with CMS platforms like WordPress- Analytical mindset and strong problem-solving skillsPreferred Qualifications- Experience with eCommerce SEO- Knowledge of Local SEO- Understanding of content marketing strategies- Google Analytics / Google Ads certification- Experience managing Performance Marketing campaigns (Google Ads, Meta Ads, PPC, remarketing, and conversion optimization) is an added advantage