SEO Expert (SEO + AEO + GEO)

Company: All India Institute of Occult Science

Department: Digital Marketing

Job Type: Full-Time

Experience: 3-5 Years

Location: Kirti Nagar, Delhi

Salary: As per experience and expertise

About All India Institute of Occult Science

All India Institute of Occult Science (AIIOS) is a leading institute dedicated to teaching Vedic and occult sciences, including Astrology, Numerology, Vastu Shastra, Tarot Reading, Reiki, Palmistry, Graphology, and other specialized disciplines.

We are looking for a results-driven SEO Expert with hands-on expertise in SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to strengthen our organic visibility, generate quality leads, and establish AIIOS as a trusted authority across search engines and AI-powered search platforms.

Key Responsibilities

• Search Engine Optimization (SEO)
• Develop and execute comprehensive SEO strategies to improve Google rankings and organic traffic.
• Conduct keyword research, competitor analysis, and search intent mapping.
• Optimize website pages, landing pages, blogs, course pages, and internal linking.
• Handle technical SEO, including indexing, crawling, site speed, Core Web Vitals, schema markup, and website structure.
• Manage on-page and off-page SEO, backlink building, and domain authority improvement.
• Identify opportunities to rank for high-intent keywords related to astrology courses, numerology courses, Vastu courses, and occult science education.
• Answer Engine Optimization (AEO)
• Optimize website content to appear in featured snippets, People Also Ask, voice search, and direct-answer results.
• Structure content around FAQs, conversational queries, and question-based searches.
• Implement relevant structured data and schema markup.
• Develop strategies to improve visibility on answer engines and AI-assisted search experiences.
• Generative Engine Optimization (GEO)
• Improve AIIOS visibility in AI-generated answers across platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.
• Build topical authority through high-quality, well-researched, credible, and structured content.
• Optimize entity mentions, brand citations, authoritative references, and relevant third-party presence.
• Monitor brand visibility and mentions across AI search platforms.
• Develop strategies to increase the likelihood of AIIOS being cited or recommended in relevant AI-generated responses.
• Content & Organic Lead Generation
• Work closely with the content and marketing teams to create SEO-friendly blogs, course pages, landing pages, and educational resources.
• Identify keywords that can generate qualified admissions leads rather than just website traffic.
• Optimize existing content to improve rankings, engagement, and conversion rates.
• Collaborate with the team to improve organic lead generation and landing-page performance.
• Analytics & Reporting
• Track organic traffic, keyword rankings, impressions, clicks, conversions, and lead generation.
• Use Google Search Console, Google Analytics 4, Ahrefs/Semrush, and other relevant SEO tools.
• Conduct regular SEO audits and competitor benchmarking.
• Share monthly performance reports with actionable insights and measurable growth targets.

Required Skills & Qualifications

• 2–5 years of hands-on experience in SEO.
• Practical understanding of AEO and GEO strategies.
• Strong command of keyword research, search intent, technical SEO, and content optimization.
• Experience with Google Search Console, GA4, and SEO research tools such as Ahrefs or Semrush.
• Knowledge of schema markup, structured data, internal linking, and backlink strategies.
• Understanding of AI search engines and how content can earn citations in AI-generated answers.
• Strong analytical, problem-solving, and communication skills.
• Ability to connect SEO performance with business outcomes, especially organic leads and conversions.

Preferred Qualifications

• Experience in education, edtech, online courses, or lead-generation businesses.
• Experience ranking competitive keywords in Indian markets.
• Knowledge of WordPress or other CMS platforms.
• Demonstrable results in increasing organic traffic, improving rankings, and generating qualified leads.

Key Performance Indicators (KPIs)

Performance will be evaluated on

• Growth in qualified organic leads and admissions enquiries.
• Improvement in rankings for targeted commercial keywords.
• Growth in non-branded organic traffic.
• Improvement in organic landing-page conversion rates.
• Increase in relevant AI search visibility, citations, and brand mentions.
• Technical SEO health and successful implementation of optimization plans.