SEO & Digital Marketing Specialist

Job Role: SEO & Digital Marketing Specialist.

Experience: 2 3 Years

Locatioin: Chennai (Ambattur)

Industry Preference: IT Services, Technology Products, or SaaS

About SWITS Digital

SWITS Digital is looking for a results-driven SEO & Digital Marketing Specialist with 2 3 years of hands-on experience in digital marketing, preferably in the technology products, IT services, or SaaS industry. The ideal candidate should have a strong understanding of SEO, digital marketing strategies, content optimization, and lead generation to strengthen our online presence and support business growth.

Key Responsibilities

• Develop and implement SEO strategies to improve website rankings, organic traffic, and online visibility.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Perform on-page and off-page SEO, technical SEO audits, and website optimization.
• Manage and optimize website content, landing pages, blogs, and metadata.
• Plan and execute digital marketing campaigns across relevant online channels.
• Support lead generation and brand awareness initiatives for technology products and IT services.
• Manage social media platforms and coordinate content creation for digital campaigns.
• Monitor website traffic, keyword rankings, campaign performance, and conversion metrics.
• Use analytics tools to identify opportunities and recommend data-driven improvements.
• Collaborate with the content, design, sales, and business development teams to align marketing activities with business goals.
• Stay updated on search engine algorithms, digital marketing trends, and industry best practices.

Required Skills & Qualifications

• 2 3 years of relevant experience in SEO and digital marketing.
• Hands-on experience with on-page SEO, off-page SEO, and technical SEO.
• Strong knowledge of keyword research, backlink building, and competitor analysis.
• Experience with Google Analytics 4 (GA4), Google Search Console, and SEO tools such as SEMrush, Ahrefs, or similar platforms.
• Understanding of content marketing, website optimization, and conversion rate optimization.
• Basic understanding of HTML, website structure, and CMS platforms such as WordPress.
• Strong analytical, communication, and problem-solving skills.
• Ability to track campaign performance and prepare periodic reports.

Preferred Qualifications

• Experience marketing technology products, SaaS solutions, IT services, or B2B technology offerings.
• Knowledge of Google Ads, LinkedIn Ads, and paid digital marketing campaigns.
• Experience with B2B lead generation, landing page optimization, and marketing funnels.
• Understanding of email marketing and marketing automation tools.
• Familiarity with AI-powered marketing tools and emerging SEO practices.

What We Offer

• Opportunity to work on digital marketing initiatives in the technology sector.
• Exposure to SEO strategy, digital campaigns, and B2B lead generation.
• A collaborative work environment with opportunities for professional growth.
• Competitive compensation based on experience, skills, and market standards.