SEO and Paid Search Manager

About the Role

We are looking for a strategic SEO and Paid Search Manager to join our marketing team. This role owns organic growth across traditional and AI-driven search, and runs Google Ads campaigns that drive qualified traffic and conversions.

Responsibilities

• Develop and execute SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies that grow visibility across Google Search, Microsoft Bing, AI Overviews, ChatGPT, Perplexity, Gemini, and Microsoft Copilot.
• Conduct backlink outreach campaigns and get high DA backlinks for virima.com
• Monitor toxic backlinks and disavow them on a regular basis.
• Conduct keyword, topic cluster, search intent, and entity research to find high-impact content opportunities.
• Optimize content, metadata, internal linking, and structured data (Schema.org) to improve rankings and user experience.
• Lead technical SEO work: site audits, crawl and indexing optimization, Core Web Vitals, JavaScript SEO, XML sitemaps, and canonicalization.
• Plan and manage Google Ads campaigns across Search, Display, Shopping, and Performance Max, including keyword strategy, ad copy, bidding, and budget allocation.
• Run A/B tests on ad creative, landing pages, and bidding strategies to improve CTR (Click Through Rate), CPA (Cost Per Acquisition), and ROAS (Return on Ad Spend).
• Collaborate with the Content team on EEAT-driven content that builds topical authority.
• Monitor SEO and paid performance using GA4 (Google Analytics 4), Google Search Console, Google Ads, Ahrefs, SEMrush, and Looker Studio.
• Report on organic rankings, AI citations, paid campaign metrics, and conversion data, with clear recommendations for the next cycle.
• Track Google algorithm updates, AI search trends, and Google Ads platform changes as they roll out.

Qualifications

• Bachelor's degree in Marketing, Communications, Computer Science, Business, or a related field.
• 5-8 years of hands-on experience across SEO (with focus on backlink outreach) and Google Ads, with a proven track record of organic and paid growth.

Requirements

Required Skills

• Strong grounding in Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Semantic SEO, and Entity SEO.
• Hands-on experience with AEO, GEO, and AI search optimization, including Google AI Overviews, and voice search.
• Working knowledge of Google Ads campaign types, audience targeting, bid strategies, and conversion tracking.
• Proficiency with GA4, Google Search Console, Google Ads, Ahrefs, SEMrush, Microsoft Clarity, Screaming Frog, and Looker Studio.
• Working knowledge of HTML, CSS, JavaScript, page speed optimization, and Core Web Vitals.
• Strong analytical skills, with the ability to turn SEO and paid data into growth strategies.
• Google Ads, Google Analytics, Semrush, or Ahrefs certification preferred.