SEO Analyst/Digital Marketing (India)

We are looking for a Senior SEO Analyst / Digital Marketing Specialist to lead our SEO and online marketing strategies, drive traffic growth, and improve rankings across multiple projects and industries.

Role & responsibilities

• Develop, implement, and manage SEO strategies for multiple websites and clients.
• Conduct keyword research, competitor analysis, and on-page/off-page optimization.
• Monitor website performance using Google Analytics, Search Console, and SEO tools.
• Create and execute link-building strategies.
• Plan and run PPC campaigns (Google Ads, Meta Ads) when required.
• Collaborate with content, design, and development teams to optimize digital assets.
• Track, measure, and report campaign performance with actionable insights.
• Stay updated with the latest search engine algorithms, trends, and tools.

Preferred candidate profile

• 3+ years of proven experience in SEO and Digital Marketing.
• Solid knowledge of Google Search Console, Analytics, Ahrefs, SEMrush, Screaming Frog, and other SEO tools.
• Expertise in on-page, off-page, and technical SEO.
• Experience managing PPC campaigns (Google, Facebook, Instagram).
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.

Nice to Have

• Knowledge of HTML, CSS, or basic web development.
• Experience in international SEO campaigns.