SEO, AEO/GEO & B2B Content Distribution Specialist

Company: WDI (Website Developers India Pvt. Ltd.)

Location: Mumbai, India

Employment: Full-Time

Experience: 1-3 years preferred

Department: Digital Marketing

Target Markets: UK, USA and Global

Industry: IT Services, Software Development, AI and Digital Product Engineering

About WDI

WDI is a digital product engineering and software development company with over two decades of experience building mobile applications, web platforms, custom software and AI-powered solutions.

We are strengthening our organic search visibility and B2B digital presence across international markets, particularly the UK and USA.

We are looking for a hands-on digital marketing specialist who can execute on-page SEO, implement emerging Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) practices, and manage organic B2B content distribution across relevant platforms.

Key Responsibilities

• On-Page SEO & Website Optimisation — 20%
• Execute on-page SEO across the company's new website, including service, solution, industry, case study and landing pages.
• Implement and optimise title tags, meta descriptions, H1–H6 headings, URLs, internal links, image alt text and content structure.
• Work with the approved keyword mapping to optimise each page for its primary and secondary search intent.
• Audit pages for indexing issues, canonical tags, crawlability, sitemap configuration, robots directives and broken links.
• Coordinate with frontend developers to resolve technical SEO issues.
• Review mobile usability, page performance and Core Web Vitals.
• Implement and validate relevant structured data using Schema.org and JSON-LD.
• Perform pre-publication SEO audits and maintain page-wise optimisation checklists.
• Use Google Search Console and Google Analytics 4 to identify opportunities and monitor organic performance.
• AEO & GEO Optimisation — 40%
• Implement Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) practices across website content.
• Understand how AI-powered search and answer platforms, including Google AI Overviews, ChatGPT, Perplexity, Gemini and other AI assistants, discover, interpret and reference business information.
• Structure content using clear answers, contextual explanations, relevant questions, semantic headings and meaningful entity relationships.
• Improve content extractability and citation readiness for AI-powered search.
• Ensure consistency of WDI's services, expertise, business identity and approved claims across the website and external business profiles.
• Implement appropriate structured data and verify that it accurately represents visible content.
• Identify opportunities to strengthen E-E-A-T through original case studies, technical insights, author expertise, testimonials and verifiable evidence.
• Monitor WDI brand visibility and citations in AI-generated answers.
• Track competitor visibility and recommend improvements.
• B2B Content Distribution & Organic Outreach — 30%
• Own and maintain a monthly organic B2B content distribution calendar targeting founders, CTOs, technology leaders and business decision-makers, primarily in the UK and USA.
• Distribute approved blogs, case studies, white papers, technical articles and thought-leadership content across relevant platforms.
• Manage organic distribution through the WDI LinkedIn company page and designated senior leadership accounts.
• Repurpose long-form content into LinkedIn posts, articles, carousels, short-form insights, discussions and community contributions.
• Publish relevant, helpful responses on Quora and Reddit while following community rules and avoiding promotional spam.
• Coordinate technical-content contributions to developer communities such as DEV Community and DZone.
• Maintain and improve WDI profiles on Clutch, GoodFirms and other relevant B2B directories.
• Identify opportunities for guest articles, editorial contributions, industry publications, expert commentary and relevant partner collaborations.
• Conduct personalised organic outreach to editors, community managers, industry platforms and potential content collaborators.
• Coordinate with technical team members and senior management to collect insights for distribution.
• Manage content-distribution tracking links, publication records and follow-ups.
• Focus on relevant business audiences, earned visibility, qualified referral traffic and brand credibility rather than vanity engagement metrics.
• Analytics, Reporting & Coordination — 10%
• Track keyword rankings, impressions, clicks, organic traffic, engagement and conversion performance.
• Use Google Analytics 4, Google Search Console, Microsoft Clarity and Factors.ai to understand visitor acquisition and behaviour.
• Track referring domains, referral traffic, distribution performance and relevant inbound enquiries.
• Maintain a dashboard showing completed SEO tasks, published content, distribution activity and measurable outcomes.
• Provide weekly progress updates and monthly performance summaries.
• Work closely with frontend developers, content writers, designers, subject-matter experts and management.

Required Skills & Knowledge

SEO & Technical Skills

• Strong practical experience in on-page SEO.
• Working understanding of HTML, CSS, JavaScript and website rendering.
• Knowledge of technical SEO, website architecture, crawlability and indexability.
• Experience with Google Search Console, GA4 and Google Tag Manager.
• Familiarity with Screaming Frog, Ahrefs, Semrush or comparable SEO platforms.
• Understanding of Schema.org, JSON-LD, canonical tags, XML sitemaps and Core Web Vitals.
• Ability to independently audit a webpage and prepare actionable developer tasks.

AEO & GEO Skills

• Working knowledge of generative AI search and answer platforms.
• Understanding of entity-based SEO, semantic search, topical authority and information retrieval.
• Ability to create AI-answer-friendly content structures without keyword stuffing.
• Familiarity with structured data validation, AI search visibility monitoring and citation analysis.
• Understanding of E-E-A-T principles and evidence-backed content.
• Willingness to learn and adapt to changes in search and AI discovery.

Content Distribution Skills

• Experience managing organic B2B LinkedIn content.
• Understanding of content repurposing and multi-platform publishing.
• Familiarity with Reddit, Quora, developer communities and B2B directories.
• Basic understanding of editorial outreach, digital PR and ethical link earning.
• Strong written English and the ability to edit technical content for business audiences.
• Experience using AI writing and research tools responsibly, with human fact-checking and editorial review.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, IT or a related discipline.
• 1-3 years of relevant experience in SEO, digital marketing or organic B2B content marketing.
• Prior experience with an IT services, SaaS, software development or technology company.
• Experience targeting UK or US B2B audiences.
• Demonstrable examples of websites optimised, content distributed, organic traffic improved or relevant business enquiries generated.

Key Performance Indicators

Success will be evaluated through

• Website SEO execution: Percentage of completed pages audited, optimised and verified against approved checklists.
• Technical SEO quality: Timely identification and resolution of assigned SEO issues.
• Organic search performance: Growth in relevant non-branded impressions, clicks and qualified organic visits.
• AI search visibility: Measurable improvements in accurate brand mentions, relevant citations and discoverability in selected AI platforms.
• Content distribution: Consistent execution of the approved monthly distribution calendar.
• Earned authority: Growth in relevant editorial mentions, quality referring domains and business directory presence.
• Lead contribution: Qualified UK/US website enquiries and engagement attributable to organic search or distributed content.

What We Expect

We are looking for someone who can execute independently, take ownership of deliverables and work closely with our technical and management teams.

The ideal candidate should be comfortable using AI tools, understand modern search behaviour, be capable of making hands-on website SEO improvements, and demonstrate a proactive approach to distributing content and building B2B digital visibility.

Pay: ₹15,000.00 - ₹40,000.00 per month

Work Location: In person