Senior Territory Sales Manager

Channel Development & Business Growth

• Build and expand the Institutional Channel, especially vending-based and direct supply accounts.
• Identify, target, and onboard new institutional clients including:
• HoReCa Channel
• Clubs
• Airports
• Introduce Continental Coffee products in both vending and direct-use formats.
• Expand distribution in non-vending segments with value-added product introductions.

Team Management & Training

• Recruit and lead a team of sales executives to penetrate and service institutional clients.
• Conduct ongoing training and field coaching to ensure product knowledge and selling skills are aligned with business goals.

Sales & Revenue Responsibilities

• Drive primary and secondary sales in the territory.
• Maintain healthy sales pipelines and customer engagement to meet monthly/quarterly targets.
• Ensure timely collections and effective credit control mechanisms.
• Regularly review sales performance and market potential.

Relationship Management

• Develop long-term relationships with administrators, purchase heads, facility managers, and decision-makers across targeted institutions.
• Conduct product trials, vending demos, and service-based interactions to improve client retention and satisfaction.

Operational Excellence

• Manage distributor/partner networks to support institutional operations.
• Ensure proper stock levels, order fulfilment, and service quality at all client locations.
• Provide timely reports on sales activities, forecasts, and competitor movements.