Senior PR Executive – Entertainment PR

Responsibilities

• Manage day-to-day PR for entertainment clients/projects.
• Develop and execute PR strategies to build visibility and positioning for talent and entertainment brands.
• Build and maintain strong relationships with entertainment journalists, editors, publications, digital media and industry contacts.
• Drive media outreach and secure relevant interviews, features, profiles, appearances and other editorial opportunities.
• Identify timely news hooks, trends and opportunities to generate visibility for clients.
• Work closely with celebrities/talent, their teams, clients and internal teams to execute PR plans effectively.
• Handle media queries, interview requests and coordinate media interactions.
• Support and execute entertainment-led campaigns, launches, events and on-ground activations.
• Draft and pitch press releases, media notes, interview pitches and other PR communication.
• Monitor coverage and prepare regular reports and campaign updates.
• Attend client meetings and contribute to PR strategy and campaign ideation.
• Manage multiple mandates simultaneously in a fast-paced agency environment.
• Work closely with senior team members to ensure smooth execution of campaigns and timely delivery.

Requirements

• 2–4 years of relevant experience in PR & Communications, preferably within a PR agency.
• Experience working on Entertainment PR / entertainment-led brand mandates is essential.
• Strong existing relationships with entertainment and lifestyle media.
• Good understanding of the celebrity, entertainment and digital media landscape.
• Strong media pitching, storytelling and communication skills.
• Excellent written and verbal communication skills.
• Strong client servicing and relationship management skills.
• Ability to work on multiple accounts and manage tight deadlines.
• Good ideation skills with the ability to identify interesting PR opportunities.
• Proactive, organised and comfortable working in a fast-paced environment.
• Ability to work on-site from our Mumbai office.
• Proficiency in PowerPoint, Word and Excel.