Senior PPC and meta add specialist

Senior PPC & Meta Ads Specialist

Experience

5–10 Years

Salary

Up to ₹10 LPA

Job Type

Full-time

Location

Hyderabad

Work Mode

Work From Office

About the Role

We are looking for a

Senior PPC / Performance Marketing Specialist

with strong hands-on expertise in

Meta Ads and Google Ads

.

The ideal candidate should be highly data-driven and capable of independently managing campaigns, optimizing ad spend, generating qualified leads, and scaling campaigns profitably.

Key Responsibilities

• Plan, execute and optimize

Meta (Facebook & Instagram) Ads

campaigns.

• Manage

Google Ads/PPC

campaigns across Search, Display, Performance Max & YouTube.

• Develop and execute

full-funnel paid marketing strategies

.

• Manage and optimize advertising budgets for maximum ROI.
• Monitor key metrics such as

CPL, CPA, CAC, CTR, CPC, Conversion Rate & ROAS

.

• Conduct

A/B testing

of audiences, creatives, ad copies and landing pages.

• Develop retargeting and lookalike audience strategies.
• Work with the creative team to develop high-performing ad creatives.
• Track campaigns using

Meta Pixel, Conversion API, GA4 & Google Tag Manager

.

• Analyze campaign performance and identify opportunities for scaling.
• Prepare regular performance reports and actionable insights.
• Work closely with sales and business teams to improve

lead quality and conversions

.

Requirements

• 5–10 years of experience

in PPC / Performance Marketing.

• Strong hands-on experience with

Meta Ads Manager

.

• Strong knowledge of

Google Ads

.

• Proven experience in

lead generation and conversion campaigns

.

• Experience managing substantial monthly advertising budgets.
• Strong understanding of paid marketing funnels, targeting and retargeting.
• Good knowledge of

GA4, GTM, Meta Pixel & Conversion API

.

• Strong analytical and problem-solving skills.
• Excellent communication and reporting skills.
• Agency experience is a plus.

⭐ What We're Looking For

We need someone who can

own paid advertising end-to-end

• from strategy and campaign setup to optimization, reporting and scaling.

The ideal candidate should be able to look at campaign data, understand

what is working, what isn't, why it isn't working, and what needs to be done next.

KPIs

Qualified Leads | CPL | CPA | CAC | ROAS | Conversion Rate | Revenue | Campaign Scaling

📩

Interested candidates can share their CV at

hr@pyritetechnologies.com