Senior Digital Marketing Manager- Education/Edtech

Company Description Aimlay Pvt Ltd is a global educational and writing support service platform focused on empowering working professionals and experiential learners throughout their lifelong learning journeys. The organization partners with renowned universities worldwide to offer flexible, accessible programs ranging from Matriculation to PhD, along with pathways such as honorary doctorates and DBA programs. With over a decade of experience, Aimlay provides end-to-end support to Ph.D. aspirants, from admission to completion, supported by strong global university collaborations and a dedicated counseling team. Headquartered in Delhi with counseling centers across the globe, Aimlay is committed to making quality education accessible, equitable, and transformative in alignment with SDG 4.

Role Description The Senior Digital Marketing Manager – Education/Edtech is a full-time, on-site role based in Delhi. This role is responsible for designing and executing digital marketing strategies to drive brand awareness, lead generation, and learner engagement across multiple online channels. Day-to-day tasks include planning and managing campaigns, overseeing social media presence, optimizing performance using web analytics, and collaborating with counseling and sales teams to support enrollment targets. The role involves creating and refining digital content tailored to educational audiences, managing budgets, and ensuring campaigns align with Aimlay’s mission and growth objectives. The Senior Digital Marketing Manager will also mentor junior marketing team members and coordinate with external agencies or partners as needed.

Qualifications- Minimum 12 years of experience in Digital Marketing

• Develop and implement a holistic digital marketing strategy aligned with business goals and target audience behaviors.
• Manage budgets and campaigns for paid search (Google Ads), paid social (Meta, LinkedIn), programmatic, and other media platforms.
• Lead and mentor a cross-functional team including SEO/SEM specialists, content marketers, social media managers, email marketers, and performance analysts.
• Track and report on campaign performance, customer acquisition costs, conversion rates, and ROI using tools like Google Analytics, HubSpot, Tableau, etc.
• Experience with Web Analytics tools to track KPIs, analyze campaign performance, and inform data-driven decisions.
• Excellent communication, stakeholder management, and cross-functional collaboration abilities.
• Demonstrated leadership experience, including mentoring or managing a marketing team.
• Relevant bachelor’s or master’s degree in Marketing, Business, Communications, or a related field.
• Experience in education, edtech, or professional learning services is highly preferred.

Interested candidates can share their resume on: Surbhi.Jain@aimlay.com or call directly on: 9289550058

Regards

Surbhi Jain