Senior Digital Marketing Executive / Specialist (India)

This is a hands-on and performance-focused role. The ideal candidate should be able to understand business objectives, develop marketing strategies, execute campaigns, analyse performance and continuously optimise results.

We are looking for someone who can think beyond simply posting content or running advertisements.

Key ResponsibilitiesDigital Marketing Strategy

• Develop and execute digital marketing strategies based on business objectives.
• Conduct market, audience and competitor research.
• Develop monthly content and campaign plans.
• Identify opportunities for improving online visibility, leads and conversions.
• Plan and manage marketing funnels and customer journeys.
• Ecommerce

Performance Marketing

• Plan, execute and optimise Google Ads and Meta Ads campaigns.
• Manage campaign budgets and performance.
• Conduct audience research and retargeting campaigns.
• Perform A/B testing of ads, audiences, creatives and landing pages.
• Monitor CPL, CPA, CTR, conversion rates and ROAS.
• Identify and implement opportunities to improve campaign performance and lead quality.

SEO

• Develop and execute SEO strategies.
• Conduct keyword and competitor research.
• Handle on-page and off-page SEO activities & local SEO.
• Identify technical SEO issues and coordinate with developers when required.
• Monitor rankings, organic traffic and conversions.
• Work with content teams to develop SEO-focused content.
• Manage and optimise Google Business Profiles/local SEO where applicable.

Social Media & Content

• Develop social media strategies for different brands.
• Plan content calendars and campaigns.
• Coordinate with designers and content creators.
• Develop concepts for posts, Reels, videos and campaigns.
• Monitor engagement and social media performance.
• Ensure content is aligned with brand positioning and marketing objectives.
• Canva/Creative tools

Analytics & Reporting

• Monitor website and campaign performance using GA4, Google Search Console and other analytics platforms.
• Set up and monitor conversion tracking, pixels and UTM parameters.
• Prepare monthly/weekly performance reports.
• Analyse data and provide actionable recommendations.
• Track marketing KPIs and identify areas for improvement.

AI & Marketing Automation

• Use AI tools to improve research, content creation, campaign planning and analysis.
• Explore AI-powered tools for SEO, advertising, content and analytics.
• Identify opportunities to automate repetitive marketing tasks.
• Stay updated with emerging AI and digital marketing technologies.

Client & Project Management

• Handle multiple campaigns/projects simultaneously.
• Communicate with clients and understand their marketing requirements.
• Present campaign strategies and performance reports.
• Coordinate with designers, developers, content teams and other internal teams.
• Take ownership of assigned projects and deliver within timelines.

Required Skills & Experience

• 3–4 years of hands-on digital marketing experience.
• Strong practical knowledge of:
• SEO
• Google Ads
• Meta Ads
• Social Media Marketing
• Content Marketing
• Lead Generation
• Conversion Optimisation
• Analytics & Reporting
• Working knowledge of GA4 and Google Search Console.
• Understanding of Meta Pixel, conversion tracking and UTM parameters.
• Experience with SEO tools such as SEMrush, Ahrefs or similar platforms.
• Google Tag Manager, Local SEO
• Positive understanding of digital marketing metrics and ROI.
• Familiarity with WordPress and landing-page optimisation.
• Strong analytical and problem-solving ability.
• Good written and verbal communication skills.
• Ability to work independently and manage multiple projects.

Added Advantage

Candidates with experience in any of the following will have an advantage

• CRM platforms
• Marketing automation

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person