Senior Digital Marketing Executive - Fenestration & Facade Industry

Key Responsibilities:-

• Run and optimise paid campaigns on Google, Meta, YouTube and Display to improve CPL, CPO and ROAS.
• Manage the website and landing pages, and improve conversions through CRO and A/B testing.
• Lead SEO, hyperlocal SEO, Google Business Profile, and AI search optimisation (AIO and AEO).
• Track performance on GA4 and dashboards, measure ROI and share insights.
• Use AI and marketing automation tools to improve campaigns, reporting and lead nurturing.
• Work with the Sales, CRM, Creative and IT teams and with agencies to improve lead quality.

Desired Profile

• 3 -8 years of experience in performance marketing and SEO, ideally in lead generation.
• Hands-on with Google Ads, Meta Ads Manager, GA4, GTM and CMS platforms.
• Strong analytical and Excel skills, with a data-driven, experimental mindset.

Key Skills

Performance Marketing, Google Ads, Meta Ads, SEO, GA4, Google Tag Manager, CRO, Marketing Automation