Senior Digital Marketing Executive

About Us

Creative Point is a dynamic and growing digital marketing company committed to helping businesses grow online. We're looking for an experienced, strategic, and detail-oriented Senior SEO Specialist to own SEO strategy and execution for our client and company websites, driving measurable gains in organic visibility, traffic, and rankings.

As a senior individual contributor, you will act as the go-to SEO expert on the team: setting the technical and strategic direction for your accounts, delivering high-impact work, and sharing your expertise with junior analysts.

Key Responsibilities

• Conduct keyword research and develop SEO strategies aligned with client business goals, using tools such as Google Keyword Planner, SEMrush, Ahrefs, Ubersuggest, or similar
• Plan and implement on-page SEO optimization across content, meta tags, schema, internal linking, and landing pages
• Perform in-depth technical SEO audits (site structure, crawlability, indexation, Core Web Vitals, site speed) and deliver clear, prioritized recommendations
• Design and execute off-page SEO strategies, including link building, digital PR, and outreach campaigns
• Create and optimize SEO-friendly content briefs, and review blogs, articles, and landing pages for search performance
• Manage and use Google Search Console, XML sitemaps, and Webmaster Tools for diagnostics, issue tracking, and performance monitoring
• Analyze Google Analytics, GA4, and reporting dashboards to track rankings, traffic, conversions, and engagement, turning data into actionable insights
• Collaborate with the content, design, and development teams to implement SEO recommendations and support content for blogs, case studies, and video briefs
• Work hands-on with CMS platforms (WordPress, Shopify, etc.) to publish and optimize website content
• Stay ahead of SEO trends, search engine algorithm updates, and AI-driven search changes, and apply them to ongoing strategies
• Provide guidance and mentorship to junior SEO analysts, and review their work to maintain quality standards
• Communicate progress, results, and recommendations to clients and senior management through regular reports and presentations
• Manage multiple accounts and priorities while meeting deadlines and performance targets

Requirements

• 1+ years of hands-on experience in SEO/SEM, with a proven record of improving organic rankings and traffic
• Strong working knowledge of on-page, off-page, and technical SEO
• Proven experience with Google Analytics, Google Search Console, and keyword and audit tools (SEMrush, Ahrefs, Screaming Frog, etc.)
• Hands-on experience with CMS platforms
• Working knowledge of HTML/CSS (preferred)
• Proficiency in MS Excel, PowerPoint, and Word
• Excellent written and verbal communication skills, with experience in client-facing communication
• Strong analytical and strategic thinking, with the ability to independently own and deliver SEO projects
• Strong attention to detail and the ability to manage multiple accounts in a deadline-driven environment
• Self-motivated, with a willingness to share knowledge and support junior team members
• Any degree (Marketing/Business background a plus)

What We Offer

• Opportunity to work on diverse client projects across industries
• A collaborative, growth-focused work environment
• Room for career growth into leadership roles

Pay: ₹15,000.00 - ₹18,000.00 per month

Benefits

• Internet reimbursement
• Paid time off

Work Location: In person