Senior Data Scientist, Marketing Measurement & Analytics

Title: Senior Data Scientist, Marketing Measurement & Analytics

Location: India (Office-based, Zillow India office)

Salary: 45 - 50 lakhs MAX

Start Date: ASAP

Day to Day

• Build and evaluate Marketing Mix Models to guide marketing investment and budget decisions.
• Apply attribution, incrementality testing, and causal inference methods to measure marketing performance.
• Develop performance forecasts and budget optimization analyses.
• Translate complex methodologies and findings into clear recommendations for senior marketing and business leaders.
• Partner with stakeholders across functions, geographies, and U.S.-based teams.
• Serve as a strategic thought partner while providing hands-on technical review for complex analytical work.
• Develop team members and help drive delivery within a distributed team environment.
• Build practical measurement frameworks that marketing leaders can use to make decisions.
• Maintain a high standard for analytical rigor while balancing business needs and delivery timelines.

Required Knowledge and Skill

• 6–10 years of hands-on experience in data science, marketing analytics, or applied measurement.
• Deep expertise in Marketing Mix Modeling, including methodology, tooling, business integration, and stakeholder communication.
• Strong knowledge of marketing attribution, incrementality testing, and causal inference.
• Experience with geo-testing, difference-in-differences, synthetic controls, and uplift modeling.
• Experience with marketing performance forecasting and budget optimization.
• Deep proficiency in SQL and Python or R.
• Experience working in production analytics environments.
• Proven ability to manage and influence senior stakeholders across functions and geographies.
• Strong executive communication skills, including presenting technical findings and business implications to senior leaders.
• Ability to lead, develop, and technically review the work of team members.
• Comfortable collaborating with U.S.-based counterparts in a globally distributed environment.

Nice to Have

• Experience with offline marketing analytics, brand measurement, or upper-funnel attribution.
• Experience scaling or modernizing legacy marketing measurement infrastructure.
• Familiarity with dbt, Databricks, Snowflake, Airflow, or similar data platforms.
• Experience building or managing analytics teams across multiple geographies.
• Background in a global technology company, Indian consumer technology company, data-driven marketing organization, or specialized analytics firm.

Exact compensation may vary based on several factors, including skills, experience, and education. Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.