Senior Data Scientist Bengaluru (India)

Lead end-to-end development of Marketing Mix Models (MMM), from data preparation to model building, validation, and business recommendations. Design and implement econometric/statistical models (regression, Bayesian methods, time series, hierarchical modeling) to measure and forecast marketing ROI. Collaborate with clients and internal stakeholders to understand business objectives, translate them into analytical frameworks, and present insights with clarity. Mentor and guide junior team members in MMM techniques, coding best practices, and business storytelling. Drive automation and scalability in modeling pipelines and reporting dashboards. Explore and apply emerging methods (e.g., causal inference, machine learning) to enhance traditional MMM approaches. Proficiency in programming languages such as Python and/or R. Hands-on experience with SQL for data extraction and transformation