Senior Content Writer for Finance

About the Role

We are looking for a Senior Content Writer who can translate complex financial and insurance concepts into clear, credible, insight-driven content. Someone who understands consumer insurance behaviour, financial literacy gaps, product complexities, regulatory nuances , and can turn raw data into powerful stories.

This role requires an expert who can work closely with product, marketing, and research teams to produce content that is:

accurate, structured, data-backed, compliant, easy to understand, and AI-assisted but humanised.

Key Responsibilities 1. Financial & Insurance Content Creation

• Write long-form and short-form content for insurance products (life, health, general, motor, term, ULIPs, etc.)
• Create research-based blogs, explainers, guides, landing pages, scripts, newsletters, and thought-leadership content.
• Break down complex policy features, claims processes, benefits, exclusions, and regulatory updates into human-friendly content.
• Data Interpretation & Insight Writing
• Analyse datasets, actuarial insights, claim statistics, industry reports, and consumer patterns.
• Convert raw data into visual figures, structured comparisons, charts, insights, and narratives that support content credibility.
• Create data-driven storytelling with statistical clarity.
• AI-Assisted Writing + Humanisation
• Use AI tools to generate structured drafts, outlines, or research summaries.
• Learn and follow the organisation's internal AI-writing workflow.
• Humanise AI-generated content: polishing tone, injecting clarity, adding emotion, improving accuracy, and aligning with brand voice.
• Maintain compliance, factual correctness, and ensure content feels expert-led , not AI-written.
• Content Strategy & Structuring
• Create SEO-optimised content structures for insurance keywords.
• Build content templates, guidelines, and predictable narrative flows.
• Ensure clarity hierarchy: hook insight explanation data CTA.
• Maintain consistent formatting across all financial content.
• Compliance & Accuracy
• Align all content with IRDAI guidelines, internal compliance checks, and legal requirements.
• Ensure every claim, benefit, and feature is factually validated.
• Cross-Functional Collaboration
• Coordinate with insurance product teams, underwriting, claims, marketing, and analytics.
• Understand product briefs deeply before writing.
• Assist in scriptwriting for videos, brochures, emailers, and sales collateral.

Required Skills Core Expertise

• Strong command over financial and insurance concepts
• Exceptional writing, editing, and structuring skills
• Ability to simplify complex jargon
• Strong grasp of consumer psychology and readability

Technical & Analytical Skills

• Proficiency in insurance research, market benchmarking, and data interpretation
• Ability to convert data into comparative tables, matrices, and figures
• Understanding of SEO for financial content
• Ability to break down regulatory updates clearly

AI + Content Operations

• Familiarity with AI writing tools (ChatGPT, Claude, Jasper, etc.)
• Ability to refine and humanise AI-generated drafts
• Fast learner of internal content workflows and writing SOPs

Soft Skills

• Detail-oriented
• Deadline-driven
• Strong communication and briefing skills
• Ability to manage multiple content streams
• Structured thinking and problem-solving approach

Preferred Experience

• 3–5+ years in insurance, fintech, BFSI, wealth management , or related industries
• Experience creating data-backed financial explainers
• Familiarity with IRDAI guidelines and insurance documentation
• Experience with content for web, social, performance marketing, and sales enablement