Senior Brand Manager; Mars Petcare; Hyderabad

Job Description

What are we looking for?

MBA with 8 years experience, 2-3 years of digital marketing experience is necessary

2-3 years of sales role is highly beneficial

Looking for digital savvy profiles

Open to FMCG/NON FMCG/Start Ups

What will be your key responsibilities?

Analysis

Consumer & Business

Consumer Insights: Understand the Insights and feed into the brand growth plans

Retail Audit - Monitor market share and distribution by market/brand /channel

Business Intelligence - Monitor market/brands and understand competitive strategies

Analyze sales data regularly at channel/geography level to gather consumer/shopper insights in partnership with Customer Marketing

Able to evaluate & get learnings from communication and media performance

Portfolio management

Owns the portfolio growth by delivering on innovation, business performance, communication, activation and new PPA launches.

Work with local & regional R&D and Activity management to ensure sufficiency of long-term innovation funnel

Identify key issues and opportunities using consumer insights and data analytics

Demonstrates strong technical marketing skills and knowledge of Portfolios and Brands

Leads communication strategies to build long-term brand equity and growth

Brand Equity

Lead end to end digital campaigns and pivot the localization agenda by extended relevant global initiatives to build mental availability

Drive the Brand Building strategy around pet parent data & consumer insights

Develop efficient models across media to maximize ROI of media activities on digital

Digital commerce

Partner with Dcom internal team and external customers to drive brand agenda

Ensure marketing activities are implemented seamlessly across channels, keeping the shopper at the centre

Stakeholder Management

Aligns key internal (local and global) and external stakeholders to portfolio growth plan

Drives alignment among key internal and external stakeholders (Marketing, R&D, Commercial, S&F, Supply, & sales organization)

Manages external agencies to drive Business and Brand deliverables (promotion, packaging, design, communication)

Effectively manage project teams to deliver key projects on time and in full

Motivates & manages cross-functional teams to achieve high connection and engagement

Takes personal responsibility for own and team performance

What can you expect from Mars?

Work with diverse and talented Associates, all guided by the Five Principles.

Join a purpose driven company, where we're striving to build the world we want tomorrow, today.

A strong focus on learning and development support from day one, including access to our in-house Mars University.

An industry competitive salary and benefits package, including company bonus.