Senior Associate / Account Manager - PR & Communications

Role Purpose

Associates are on the job learners/developing professionals building foundational capability. You will closely shadow Counsellors across campaign planning, implementation and relevant stakeholder engagement. You will work as a part of the team to deliver What we expect you to do every day?

Financial

• Provide support in writing winning proposals and pitches
• Grow revenue & repeat business from clients served
• Ensure timely & accurate invoicing and collection of dues from clients
• Be frugal and conscious of expenditure
• Conserve resources to improve profitability of the advisory

Client

• Support the strategic planning of the client’s reputation/advocacy campaign
• Support the discovery of insights and message to inform the client campaign
• Support the integration with The Astrum Centre services & affiliates
• Manage the day-to-day execution of client’s campaign
• Maintain an updated and accurate constellation of stakeholders
• Collaborate with Astrum teams to deliver effective and seamless service
• Develop the campaign review for the client
• Be the knowledge manager of the team
• Develop an informed point-of-view and support it with data & insights

Advisory

• Learn from every experience & seek new opportunities to learn & grow
• Live The Astrum values at all time
• Lead by setting a personal example. Live the Astrum Values
• Live The Astrum Way
• Promote learning & knowledge sharing within the advisory
• Protect & grow the reputation of the advisory

Role Knowledge, Skills & Attitudes

What will help you excel in your role?

Knowledge: You have a

• Sound understanding of fundamentals of reputation management
• Sound understanding of positioning, branding, online reputation management
• Sound understanding of conducting opinion polls & research tools
• Sound understanding of ESG concepts and frameworks
• Sound grasp of media functioning & how journalists work
• Sound grasp of how government of India works
• Sound grasp of current affairs, policy environment & business

Skills: You are able to

• Think ahead, anticipate problems before they occur
• Synthesis simple situations into clear understanding
• Analyse and interpret simple data
• Negotiate your point of view; pitch your story convincingly
• Develop error free, simple & clear copy
• Write simple reports, presentations & succinct memos
• Make presentations to a group
• Multitask and get things done
• Get the best out of MS Office Suite
• Leverage emerging technologies to become faster, smarter, better
• Manage your time efficiently
• Handle with maturity inter-personal conflict
• Develop & maintain a professional network of journalists & influencers

Attitude: You

• Are deeply committed to a career in reputation management
• Are hungry to learn and forever in pursuit of excellence
• Are apolitical and set the bar high in professional conduct and ethics
• Are not a clock watcher
• Are not afraid of failure
• Are not afraid to speak the truth
• Are not afraid to accept your mistake or make excuses
• Are not afraid of working with smarter and sharper colleagues
• Are generous in forgiving others
• Always put the team ahead of yourself
• Always speak your mind while respecting the views of others
• Deliver what you promise and only promise what you can deliver
• Challenge the conventional
• Get things done with an eye on results
• Pay great attention to detail
• Celebrate diversity in age, gender, faith and culture
• Pursue your passions beyond work

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