Senior Analyst, Digital Marketing - GTM (Ernakulam)

Roles and Responsibilities

• Develop and execute comprehensive digital marketing strategies across Google Ads, LinkedIn Ads, and YouTube to drive business growth.
• Analyze campaign performance using GA (Google Analytics) data to optimize ad spend and improve ROI.
• Collaborate with cross-functional teams to create targeted B2B lead generation campaigns on LinkedIn.
• Stay up-to-date with industry trends and best practices in digital marketing to continuously improve campaign effectiveness.

Job Requirements

• 5-7 years of experience in digital marketing analytics or a related field.
• Solid understanding of Google Ads, LinkedIn Ads, YouTube advertising platforms.
• Proficiency in GTM (Google Tag Manager) for tagging setup and management. .