Section Head Digital Marketing Gurugram

Key Responsibilities

Lead Digital Excellence: Spearhead digital marketing strategy for Kia India, guiding internal teams and agency partners to strengthen the brand’s digital thought leadership.

Integrated Strategy: Collaborate across Marketing & PR divisions to design cohesive, result-driven marketing strategies aligned with the business plan.

Content Leadership: Drive integrated digital communication plans that position Kia as a content leader across digital platforms.

Cross-Functional Collaboration: Partner with internal teams to support all digital communication requirements with seamless execution.

Digital & Hyperlocal Innovation: Stay ahead of emerging trends, identifying and adopting current platforms and techniques to enhance competitiveness.

Performance Marketing: Develop and execute robust hyperlocal digital media strategies across SEM, Programmatic, Social, and Display channels in collaboration with agencies and regional offices.

ROI & Analytics: Define and monitor campaign KPIs, cost efficiencies, and ROI benchmarks; optimize performance through data-driven insights.

Regional & Dealer Enablement: Work closely with regional offices, dealerships, and partners to ensure effective implementation of localized marketing initiatives.

Dealer Marketing Oversight: Streamline dealer marketing operations through coordinated agency and internal team management for accuracy and timeliness.

Qualifications

Education: Graduate or Postgraduate degree in Commerce, Economics, Mass Communication, or Marketing.

Experience: 14–18 years of relevant experience in Marketing, Digital Marketing, or Media Planning, preferably with a focus on Hyperlocal or regional campaigns.

Automotive brand (OEM) experience preferred; candidates with a proven track record of managing large automotive brands from the agency side will also be considered.

Key Skills & Competencies

Analytical Expertise: Robust command of performance marketing metrics, analytics tools, and ROI measurement.

Digital Mastery: Deep understanding of digital media channels and hyperlocal marketing ecosystems.

Leadership: Proven ability to manage agencies and execute large-scale, multi-regional campaigns effectively.

Cooperative Excellence: Skilled in communication, coordination, and stakeholder alignment across teams and functions.

Strategic Agility: Balance of long-term vision with hands-on execution to drive business outcomes.