Search Engine Optimization Executive

A LITTLE BIT ABOUT THE COMPANY

We are a 360 degree digital marketing agency who does everything a brand needs in the digital space from creating a strategy, to building online assets (websites, apps) to finding a brand voice that stand out in the crowd of Social media and finally finding the apt audience and reaching out to them through integrated and extensive digital campaigns.

Website: http://www.bigtrunk.co.in/

Department: - SEO

Designation: - SEO Specialist

No. of years of Experience: - 2+Years

Location: - Marol Andheri (East)

Job brief

• We are looking for an SEO expert to manage all search engine optimization and marketing activities.
• You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

• Solid understanding of performance marketing, conversion, and online customer acquisition
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO