Salesforce CRM Sr Developer Analyst

Position Overview

We are seeking a highly skilled and analytical Senior Salesforce CRM Developer with strong technical expertise in the Retail industry domain. This role requires an architecturally minded developer with 5+ years of hands-on experience, specifically focused on robust ecosystem integrations connecting Salesforce with key retail retail operations engines like LS Central and Microsoft Dynamics 365 Business Central or equivalent.

Core Responsibilities &

• Technical Capabilities
• Systems Integration &
• Retail Architecture
• ERP &
• Unified Commerce Integration: Design, implement, and support scalable sync architectures connecting Salesforce CRM with LS Central and Dynamics 365 Business Central.
• API Development: Build custom Apex REST/SOAP endpoints and design complex integration workflows utilizing Platform Events and External ID matching architectures.
• Robust Logging: Implement comprehensive integration exception logging, monitoring frameworks, and automated retry mechanisms for transaction-heavy retail syncs.
• Core Configuration &
• Automation
• Data Modelling &
• Security: Architect custom objects, custom fields, page layouts, record types, advanced validation rules, and granular permission sets.
• Modern Automation: Develop complex screen, record-triggered, and scheduled Flows; lead initiatives migrating legacy Workflow Rules and Process Builder automations into high-performance Flows.
• Custom Technical Development
• Programmatic Solutions: Write high-performing, asynchronous, and secure programmatic logic including Apex classes, multi-object triggers, Batch Apex, and Scheduled Apex.
• UI Frameworks: Design and deploy scalable custom web interfaces using Lightning Web Components (LWC).
• Code Quality &
• Optimisation: Perform system-wide bulkification, refactor technical debt to circumvent strict governor limits, and drive code quality via static code analysis (PMD cleanup).
• Lifecycle Management, Enhancements &
• Release
• Lifecycle Execution: Deliver standard maintenance changes against live production processes alongside complete end-to-end management of complex new functional requirements (from solution design to sandbox construction).
• Testing &
• Deployment: Organize and support User Acceptance Testing (UAT) cycles and manage technical release management from sandbox to production.
• Release Resilience: Execute thorough regression test beds to proactively adapt custom layers to Salesforce's three major seasonal releases (Spring, Summer, Winter).
• Platform Governance &
• Operational Support
• Operational Support: Manage ticket-based user queues, handle comprehensive licence allocations, maintain corporate data integrity fixes, and continuously audit the global platform security model.

Experience &

• Certifications
• Professional Experience: Minimum 5+ years of pure, hands-on Salesforce development and configuration lifecycle experience.
• Industry Expertise: Strong contextual knowledge of the retail landscape, omnichannel supply chains, or physical point-of-sale (POS) integrations.
• Required Certifications: Salesforce Certified Administrator and Salesforce Certified Platform Developer I (PDI) at a minimum
• Advanced Administrator, Platform Developer II (PDII), or Integration Architect certifications are highly desired.
• Technical Stack Alignment: Proven track record working directly on integrations involving LS Central and Dynamics 365 Business Central.