Sales Marketing Manager

Job Title: Sales and Marketing Manager – White Country Dairy

Company: Park Retail Marketing Pvt. Ltd.

Brand: White Country (Premium Dairy Products)

Location: Chalisgaon, Maharashtra

About the Brand

White Country is a premium dairy brand focused on delivering pure, residue-free milk backed by strong farm-level control, quality assurance, and transparency. We aim to redefine daily dairy consumption through trust, consistency, and premium positioning.

Role Overview

We are looking for an experienced and strategic Senior Sales Manager with 10+ years of experience in dairy, FMCG, or high-growth D2C/B2C businesses. This role will be responsible for building, scaling, and leading the milk business across multiple channels, including direct-to-consumer (subscription model), retail distribution, and institutional sales.

The candidate should bring strong leadership capabilities, deep market understanding, and a proven track record of scaling sales operations in perishable or high-frequency consumption categories.

Key Responsibilities

• Business & Sales Leadership
• Own end-to-end sales P&L for the milk division
• Define and execute short-term and long-term growth strategy
• Drive aggressive expansion across urban and semi-urban markets
• Channel Strategy & Expansion
• Build and scale D2C subscription-based milk delivery model
• Develop strong B2B distribution network (retailers, distributors, modern trade)
• Expand into institutional sales (cafés, hotels, corporates, etc.)
• Market Expansion
• Identify high-potential geographies, societies, and customer segments
• Lead go-to-market (GTM) strategy for new city or cluster launches
• Drive premium positioning in competitive dairy markets
• Team Building & Leadership
• Hire, train, and lead a high-performing sales team across territories
• Establish structured reporting, performance tracking, and accountability systems
• Mentor team members to build future leaders
• Customer Growth & Retention
• Drive customer acquisition through on-ground activations and digital channels
• Improve retention through strong service experience and engagement initiatives
• Build long-term relationships with key accounts and partners
• Cross-Functional Coordination
• Work closely with supply chain, production, and quality teams to ensure consistency
• Align with marketing for campaigns, branding, and demand generation
• Ensure operational efficiency in last-mile delivery and service
• Data & Performance Management
• Track KPIs including volume growth, CAC, retention rate, and channel profitability
• Use data-driven insights to optimize pricing, distribution, and promotions

Key Requirements

• Experience: 10+ years in dairy, FMCG, or D2C/B2C sales leadership roles
• Strong experience in milk or perishable product sales is highly preferred
• Proven track record of scaling sales operations and managing large teams
• Deep understanding of subscription-based models / daily delivery businesses
• Experience handling multi-channel sales (B2C + B2B + distribution)
• Strong leadership, negotiation, and strategic thinking skills

Preferred Qualifications

• MBA in Sales / Marketing or equivalent
• Experience in premium or health-focused food brands
• Strong network within dairy distribution or retail ecosystem in Maharashtra

Key Skills

• Strategic Sales Leadership
• Business Expansion & GTM Strategy
• Channel Development (D2C + B2B)
• Team Building & Performance Management
• Customer Lifecycle Management
• Data-Driven Decision Making

Why Join White Country?

• Opportunity to build and scale a premium milk brand from the ground up
• Work directly with promoters and leadership
• Be part of a fast-growing, quality-driven dairy business.

To Apply

• Send your resume to hrd@parkretailmarketing.com with subject line: Senior Sales Manager – White Country Milk or WhatsApp us at +917720018217.