Sales Marketing Manager - B2B Exhibition

Sales & Marketing Manager – B2B Exhibitions

Company: Midaas Touch Events & Trade Fairs LLP

Location: Chennai, Tamil Nadu

Job Type: Full-time | On-site

Experience: 1–5 Years

About Midaas Touch

MIDAAS TOUCH EVENTS AND TRADE FAIRS LLP is an emerging exhibition and trade fair organiser specialising in tailor-made B2B and B2C exhibitions across diverse industry sectors. We connect businesses, customers, and industry communities through impactful physical and virtual platforms.

Our services include exhibition and trade fair organisation, conferences, seminars, product launches, corporate events, and digital marketing solutions. We are committed to creating valuable business networking opportunities, strengthening industry connections, and delivering successful exhibition experiences for exhibitors and visitors.

Role Overview

We are looking for a proactive, target-driven Sales & Marketing Manager – B2B Exhibitions to drive exhibition space sales, acquire new exhibitors, develop corporate relationships, and achieve stall booking and revenue targets.

The ideal candidate should have strong sales, negotiation, client acquisition, and follow-up skills, with the ability to convert prospective clients into confirmed exhibitors. This role requires a hands-on professional who can manage the complete sales cycle, from lead generation and client meetings to stall booking, payment follow-ups, and post-sales coordination.

Key Responsibilities

• Exhibition Space Sales: Drive stall sales and exhibition space bookings for B2B trade fairs and industry exhibitions.
• Lead Generation: Identify and approach potential exhibitors, manufacturers, distributors, dealers, service providers, and corporate clients through calls, emails, networking, and field visits.
• Client Acquisition: Develop new business opportunities and convert qualified prospects into confirmed exhibitors.
• Sales Meetings & Negotiations: Conduct client meetings, present exhibition opportunities, explain participation benefits, negotiate commercial terms within approved limits, and close bookings.
• Client Relationship Management: Build and maintain long-term relationships with exhibitors, industry associations, business networks, and corporate partners.
• End-to-End Sales Coordination: Manage stall enquiries, quotations, booking confirmations, documentation, payment follow-ups, and after-sales support.
• Sales Pipeline Management: Maintain accurate lead databases, follow up consistently, update lead status, and track prospects, conversions, and pending payments using Excel or other CRM tools.
• Target Achievement: Work towards monthly, quarterly, and exhibition-wise sales targets, revenue goals, and stall occupancy commitments.
• Market Research: Identify potential exhibitor segments, industry trends, competitor exhibitions, and new business opportunities.
• Marketing Coordination: Support email campaigns, telemarketing, social media promotions, and other marketing activities to generate exhibitor enquiries and improve sales conversions.
• Event Coordination: Coordinate with internal teams and vendors to ensure smooth exhibitor onboarding and successful event execution.
• On-site Representation: Represent the company professionally at exhibitions, trade fairs, networking events, and client meetings.
• Management Reporting: Submit daily activity reports and weekly sales performance reports covering calls, meetings, leads generated, follow-ups, bookings, collections, and target progress.
• Business Travel: Travel within Chennai and to other Indian cities as required for client visits, business development, networking, and exhibitions.

What We’re Looking For

• A graduate in any discipline; an MBA in Marketing or Business Management is an added advantage.
• 1–5 years of experience in sales, business development, field marketing, exhibition sales, event sales, or space selling.
• Experience in exhibition stall sales, trade fair participation sales, or B2B client acquisition will be preferred.
• Excellent communication, presentation, persuasion, negotiation, and closing skills.
• Strong follow-up discipline and the ability to convert leads into confirmed business.
• Proficiency in MS Excel, Word, and PowerPoint.
• Ability to maintain accurate sales records, prepare reports, and manage multiple prospects simultaneously.
• A proactive, target-oriented, and accountable approach to work.
• Willingness to meet clients face-to-face and travel for business requirements.
• Ability to work independently while coordinating effectively with the management and internal teams.

Key Performance Indicators (KPIs)

Performance will be evaluated based on

• Number of qualified leads generated.
• Client calls, meetings, and visits completed.
• Exhibition space enquiries converted into confirmed stall bookings.
• Sales revenue generated and targets achieved.
• Follow-up effectiveness and payment collection progress.
• Accuracy of sales pipeline records and timely reporting.
• Client satisfaction and relationship development.

Why Join Midaas Touch?

• Opportunity to work with a growing exhibition and trade fair organiser.
• Exposure to multiple industrial sectors and B2B business networks.
• Opportunities to develop sales, negotiation, networking, and business development expertise.
• A performance-driven role with direct involvement in exhibition revenue generation and business growth.

If you are passionate about sales, enjoy meeting clients, and have the confidence to turn business opportunities into successful deals, we would like to hear from you.

• Apply now to join Midaas Touch Events & Trade Fairs LLP and grow with us in the exhibition industry.