Sales Manager – Logistics & Freight Forwarding

Sales Manager – Logistics & Freight Forwarding

Location: Delhi Dwarka

Department: Business Development

Reporting To: Director – Sales / Business Head

About Bonanza Logistics

Bonanza Logistics is a dynamic and fast-growing logistics and freight forwarding company delivering integrated supply chain solutions across Air Freight, Sea Freight (FCL/LCL), Road Transportation, Multimodal Solutions, Customs Clearance, and 3PL Warehousing.

With a strong global partner network, operational excellence, and a solution-driven approach, Bonanza supports exporters, importers, manufacturers, and traders with reliable, cost-effective, and scalable logistics solutions.

As part of our expansion strategy, we are looking for a high-performing Sales Manager to lead revenue growth and strategic client acquisition.

Role Overview

The Sales Manager will be responsible for driving business growth by acquiring new B2B clients, managing key accounts, and leading high-value commercial negotiations. The role requires strong industry expertise, market intelligence, and the ability to convert complex logistics requirements into profitable business solutions.

This is a target-driven, leadership-oriented role with full revenue ownership.

Key Responsibilities

• Business Development & Revenue Ownership
• Identify, target, and onboard new B2B clients across key industries.
• Develop and execute structured sales plans to achieve revenue and profitability targets.
• Drive consistent pipeline generation and conversion.
• Achieve and exceed monthly, quarterly, and annual sales targets.
• Ensure healthy gross margins while maintaining market competitiveness.
• Strategic Client Acquisition
• Analyze client supply chain requirements and propose customized logistics solutions including:
• FCL / LCL
• Air Freight
• Multimodal Transport
• 3PL & Warehousing Solutions
• Lead high-value commercial negotiations and finalize service contracts.
• Prepare detailed quotations aligned with pricing and margin policies.
• Convert enquiries and RFQs into confirmed business.
• Relationship & Key Account Management
• Build and maintain long-term relationships with new and existing clients.
• Conduct regular client meetings, business reviews, and upselling discussions.
• Ensure high client retention and repeat business.
• Act as the primary commercial point of contact for strategic accounts.
• Market Intelligence & Competitive Positioning
• Monitor industry trends, competitor activities, freight rate fluctuations, and trade lane movements.
• Identify emerging market opportunities and sector-specific growth potential.
• Participate in trade fairs, networking events, and industry forums.
• Provide insights to leadership for strategic decision-making.
• Internal Collaboration & Execution
• Collaborate with operations, pricing, and customer service teams to ensure seamless execution.
• Ensure timely coordination on shipments, documentation, and service delivery.
• Resolve escalations to maintain high service standards.
• Reporting & Performance Tracking
• Maintain accurate sales records in CRM.
• Provide weekly pipeline reports, forecasting updates, and revenue projections.
• Track conversion ratios and account profitability.

Key Performance Indicators (KPIs)

• Revenue and gross margin achievement
• New client acquisition
• Enquiry-to-business conversion ratio
• Client retention rate
• Pipeline value and forecasting accuracy

Requirements

• Bachelor’s degree in Business, Logistics, Supply Chain Management, or related field.
• 7–8 years of proven sales experience in logistics / freight forwarding industry.
• Strong working knowledge of:
• Air, Sea (FCL/LCL), and Road Freight
• 3PL & Warehousing
• Multimodal transport
• Customs procedures
• Incoterms and international trade regulations
• Proven track record of achieving high-value sales targets.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in MS Office and CRM tools.
• Strong commercial acumen and pricing understanding.
• Self-motivated, target-oriented, and capable of working independently.
• Ability to convert enquiries and RFQs into profitable business.

Preferred Profile

• Existing industry network across exporters, importers, or manufacturing sectors.
• Experience handling key accounts and enterprise-level clients.
• Strong understanding of trade lanes and freight pricing dynamics

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