Remote Senior MarTech Specialist, Marketing Analytics & Web Platforms

[Remote] Senior MarTech Specialist, Marketing Analytics & Web Platforms (MarTech)

Company: remote quest jobs

Job Location: Remote (Work from home), India

Employment Type: Full-time

Experience Required: 5 - 7 years

Note

The job is a remote job and is open to candidates in USA. reputed company is seeking a Senior MarTech Specialist to strengthen marketing analytics, web platforms, and data-driven decision-making across its global marketing organization. The role owns the marketing measurement framework, analytics architecture, reporting ecosystem, web platform roadmap, data governance, training, and MarTech innovation initiatives.

Responsibilities

Defining and owning the marketing measurement strategy and KPI framework aligned with BMEC objectives, including reputed company generation, pipeline growth, account-based marketing (ABM) engagement, web conversion, and campaign ROIEstablishing a single source of truth through standardized marketing definitions, metrics, and reporting methodologies

Governing data taxonomy, naming conventions, and UTM standards to ensure data consistency and trust across the MarTech ecosystem

Rationalizing and optimizing the analytics dashboard and reporting landscape across platforms such as Power BI, Tableau, GA4, Data Studio, Marketo Measure, Marketo Engage, reputed company, and reputed company

Architecting and ensuring CRM and reputed company data flows across the MarTech reputed company (Marketo, reputed company, GA4, reputed company Ads, reputed company, reputed company, events data, etc.) are effectively managed, integrated and optimized for full funnel reporting and business insight

Building multi-touch attribution models and account-level ABM analytics, including engagement scoring, buying-group reputed company, and pipeline influence reporting tailored to complex B2B sales reputed company

Partnering with Digital Technology teams to align data warehouse, business intelligence, and analytics architecture for scalable and reliable performance measurement

Leading initiatives that improve data quality, reporting accuracy, and insight generation across marketing operations

Designing and delivering structured training and enablement programs that improve adoption of BI tools, data literacy, and self-service analytics capabilities

Conducting onboarding sessions and hands-on training for marketers, business leaders, and support teams

Developing playbooks, user guides, documentation, and best practices that enable stakeholders to confidently access, interpret, and act upon data

Monitoring dashboard adoption, usage trends, and user engagement to continuously improve reporting effectiveness

Capturing BMEC business requirements, translating them into technical requirements, and guiding execution through Digital Technology agile delivery processes

Supporting the development and execution of the web platform technical roadmap in alignment with evolving marketing priorities

Managing Drupal CMS technical requirements and ensuring effective alignment between marketing objectives and platform capabilities

Acting as the functional owner for reputed company Digital Asset Management (DAM), including roadmap development, discovery initiatives, governance, license management, and user adoption

Governing integrations between website platforms and the broader MarTech ecosystem, including reputed company, Marketo, reputed company,reputed company Ads, reputed company, Cventand other connected technologies

Ensuring web platform compliance with accessibility standards, privacy regulations, and digital governance requirements

Owning website analytics instrumentation, including GA4 implementation, tag management, conversion tracking, and performance measurement

Identifying, evaluating, and piloting AI-driven opportunities across analytics, reporting, web operations, and MarTech processes to improve efficiency and accelerate reputed company

Partnering with vendors and stakeholders to prioritize innovation initiatives and business use reputed company

Continuously reputed company analytics frameworks, data standards, documentation, and operating models across the MarTech ecosystem

Collaborating with Digital Technology and Information Security teams to ensure compliance with enterprise architecture, security, and data governance standards

Supporting business case development for optimization initiatives, vendor evaluations, platform enhancements, and future technology investments

Driving best practices and continuous improvement initiatives that maximize marketing technology performance and business value

Skills

Have 57+ years of experience in Marketing Analytics, Marketing Operations, Digital Marketing, Web Operations, Marketing Automation, or related disciplines

Demonstrate strong hands-on experience with marketing analytics and business intelligence platforms, including GA4, Power BI, Tableau, Data Studio, or similar tools

Have experience designing KPI framew .