Regional Sales Manager / Area Sales Manager – OEM & Retail

Regional Sales Manager – Industrial Barrel Surface Finishing, Automotive Refinish, Car & Bike Detailing, Decorative & Accessories

Location: Delhi NCR (Preferred: Gurgaon)

Education: Graduate

Experience: Prior exposure in any of the verticals is an added advantage

Role Summary

The Regional Sales Manager (RSM) will drive revenue, channel expansion, and market leadership across four high‑potential verticals: Industrial Barrel Surface Finishing & Polishing, Automotive Refinish, Car & Bike Detailing, and Decorative & Accessories. This role demands a strong commercial mindset, technical understanding of surface‑finishing products, and the ability to build high‑performance dealer and B2B networks across North India.

Key Responsibilities

Sales Leadership

• Own regional P&L, monthly targets, and growth KPIs across all verticals.
• Drive new business acquisition in OEMs, workshops, detailing studios, industrial job‑workers, and distributors.
• Plan and execute quarterly sales strategies aligned with national goals.

Channel Development

• Appoint, train, and manage distributors, dealers, and institutional partners.
• Strengthen presence in industrial clusters (Manesar, Bawal, Neemrana, Faridabad, Ghaziabad, Noida).
• Ensure product availability, visibility, and secondary sales growth.

Technical Sales & Product Training

• Demonstrate product performance for polishing compounds, clear coats, detailing chemicals, abrasives, pads, accessories.
• Conduct training workshops for applicators, painters, detailers, and industrial operators.
• Provide feedback to R&D and product teams for continuous improvement.

Market Intelligence

• Track competitor activities, pricing, new launches, and market trends.
• Identify high‑value segments and emerging opportunities.
• Prepare weekly and monthly MIS reports.

Team Management

• Lead and mentor territory managers and field executives.
• Drive performance reviews, route planning, and productivity optimization.

Key Account Management

• Build long‑term relationships with OEMs, Tier‑1 suppliers, paint shops, detailing chains, and industrial finishing units.
• Negotiate commercial terms and annual contracts.

Required Skills & Competencies

• Strong understanding of surface finishing, polishing, abrasives, clear coats, detailing chemicals, or industrial finishing processes.
• Excellent communication, negotiation, and relationship‑building skills.
• Ability to manage a large territory with structured planning.
• Comfort with technical demos and hands‑on product trials.
• Proficiency in CRM, reporting tools, and data‑driven decision making.

Preferred Experience

• Sales experience in automotive refinish, industrial polishing - Optical frames, Eyewear, fashion accessories, buttons, car detailing products, abrasives, paint & coatings, or surface finishing accessories or related products in similar segments
• Exposure to B2B industrial sales, automotive aftermarket, or channel sales.

Success Indicators

• Monthly revenue achievement
• Dealer network expansion
• Industrial account penetration
• Product adoption in detailing studios & paint shops
• Customer satisfaction & repeat business