Regional Marketing Manager - Delhi

About River

River is a design company building multi-utility products. We focus on livelihood and lifestyle to create tools for those who are independently carving a path for themselves.Our signature two-wheeler, Indie – the SUV of Scooters, is built to be a dependable companion in getting things done.

We’re a 1000+ team headquartered in Bengaluru – backed by marquee international investors, with mobility-focused funds linked to Yamaha Motors, Al-Futtaim Automotive Group, Toyota VC, Trucks Venture Capital, Mitsui & Co. Ltd, Marubeni Ventures Inc., Lowercarbon Capital, and Maniv Mobility.

Key Responsibilities

• Regional Business Planning & Trade Support
• Strategic Alignment:Partner closely with Regional Sales Heads to translate business plans into a comprehensive annual regional promotional calendar
• Lead Generation: Scale River’s high-intent test-ride engine including pop-ups, corporate parks, society trials, and localized execution formats to aggressively fuel the regional sales pipeline
• Brand Alliances: Identify and execute strategic opportunities for regional sponsorships, local brand associations, and product placements
• Brand Governance: Ensure strict adherence to core brand guidelines across all regional consumer touchpoints
• Market Intelligence: Act as the regional expert on competitor landscapes, tracking rival activations and identifying untapped market headroom
• Channel Partner Enablement
• Marketing Support: Act as the primary marketing consultant for dealership teams, co-strategizing and auditing dealer-driven campaigns to ensure maximum ROI and strict brand compliance
• Retail Excellence: Audit and maintain showroom visual merchandising (VM) standards and test-ride fleet readiness, blending dealer-level commercial hustle with River’s premium brand equity
• Ops & Vendor Management
• Vendor Ecosystem: Identify, onboard, and nurture high-performing regional BTL agencies, fabricators, and local media vendors to ensure flawless execution
• Budgetary Discipline: Maintain strict operational control over regional campaign budgets, timelines, and execution quality
• Measurement & Reporting
• Data-Driven Optimization: Analyze monthly MIS data, sales funnels, and market travel to diagnose conversion drops and deploy highly targeted micro-campaigns for localized challenges
• KPI Ownership: Own regional metrics across lead generation, footfalls, test-ride conversions, and engagement
• ROI Tracking: Deliver comprehensive post-activation reports to continuously optimize future formats and marketing spend

Ideal Candidate

• 6-8 years of experience spanning regional marketing, trade marketing, or experiential activations (Automotive/EV/Lifestyle brands is a plus)
• Proven track record of working with dealership networks and regional sales leadership
• High operational discipline with a knack for managing multi-city, fast-paced executions
• Data-driven mindset, capable of linking experiential KPIs directly to sales outcomes
• Strong collaborative and stakeholder management skills