Public Relations Manager/ Senior Manager

Join Our Growing Team We are a fast-growing Reputation Management Advisory, promoted by CXOs from leading Indian and global organisations, with 120+ years of collective experience. Our expertise spans Reputation Management, Corporate Affairs, Sustainability & CSR.

We are looking for passionate, entrepreneurial professionals with 8-10 years of agency experience to join our growing team.

DESIGNATION: Manager/ Senior Manager

REPORTING TO: Associate Director

LOCATION: Delhi

MAJOR RESPONSIBILITIES

• Manage external communication and public relations for clients and influence stakeholder perception about the company.
• Drive the brand story right from identifying the stories, preparing the narratives, identifying appropriate channels and delivering the right media mix.
• Look at out of the box initiatives to enhance reputation, media visibility and positioning of the Company and its brand(s).
• Engage and manage relationships with the media/journalists on behalf of the clients.
• Team management: build and expand teams, mentor juniors; train freshers as part of their career growth

OPERATIONAL ROLE & RESPONSIBILITIES / KRAS

Client Servicing (25%)

• Ensuring daily contact with the client
• Daily / weekly research on client / competition, understanding client business & business imperatives
• Supporting the account lead from time to time
• Generating pro-active media stories
• Developing media & PR plans
• Identify and provide relevant inputs for media stories, regular participation in industry stories
• Finalise reports (Event / Month / Quarter)
• Maintain daily client for operations and media related work
• Finalisation of press release, background information, product notes, bio-profiles etc.
• Develop pitch notes, briefing documents (except as specified otherwise)
• Creating first drafts of FAQ's, Authored Articles, media quotes, reviews, plans, media profiles and Q&A's
• Research primary & secondary information related to clients products and services for media pitching.

Media Relations (50%)

●Daily engagement with journalists: Media relations across mainline, financials, wires, television, online, trade and new media

• Identify and deliver regular media opportunities based on client sectors
• Regular updation of media list with the most recent journalist covering a particular client sector
• Daily/weekly media intelligence gathering and reporting back to the client / internal teams
• Building favourable relationships with journalists for the benefit of organisation
• Proficiency and relationships with regional language media will be an added advantage

Reports & Processes (25%)

• Ensure timely delivery of daily reports, weekly reports, month reports, reviews and plans
• Ensure WIP meetings, daily/monthly planning calls are done
• Ensure MOM are shared within 48 hours with the client

QUALIFICATIONS AND CREDENTIALS

· 8-10 years of relevant professional experience

· Graduate in any discipline

· Masters in Mass Communication or MBA will be an added advantage

· Good command over verbal and written English

· Understanding of the local media landscape

· Proficient in MS Office, especially Word, PowerPoint and Excel

· Candidates with experience working with BFSI clients will be given preference The ideal candidate will have:

• Strong media relations and client servicing experience
• Excellent execution and problem-solving skills
• A creative, entrepreneurial and go-getting mindset
• Ability to independently manage client mandates and media engagement
• Strong team spirit, ownership and a willingness to learn

The role will be a key point of contact for day-to-day client engagement and media relations, ensuring timely and effective delivery of approved PR plans.