Public Relations Consultant

We are looking for a proactive and creative PR Consultant with 4–6 years of experience in the Alcohol & Beverage (Alco-Bev) and Retail industries. The candidate should have strong media relationships, excellent content writing and communication skills, and the ability to independently manage PR campaigns and client accounts.

Key Responsibilities

• Develop and execute PR strategies and campaigns for Alco-Bev and Retail brands.
• Build and maintain strong relationships with journalists, editors, and media houses.
• Draft press releases, media pitches, brand stories, articles, and communication materials.
• Secure relevant media coverage across print, digital, lifestyle, business, and trade publications.
• Manage client relationships, media interactions, product launches, and PR events.
• Monitor media coverage, industry trends, and competitor activities.
• Prepare media reports and track campaign performance.
• Ensure all communications comply with applicable industry regulations and brand guidelines.

Required Skills

• 4–6 years of relevant PR experience, preferably in both Alco-Bev and Retail.
• Excellent written and verbal communication skills.
• Strong content writing, storytelling, and presentation abilities.
• Established media contacts and strong pitching skills.
• Good client servicing, coordination, and project management skills.
• Ability to work independently and manage multiple accounts efficiently.