Product Manager

Job Details

Salary: ₹35,000 – ₹45,000/month

Work Location: B-255, Naraina Phase 1, New Delhi

Work Arrangement: Fully Onsite

Experience: Relevant experience in pharmaceutical marketing/product management

Job Summary

We are looking for an experienced and result-oriented Product Manager to develop and implement marketing strategies for assigned pharmaceutical products, support the sales team, strengthen brand performance, and drive overall business growth.

Key Responsibilities

Product & Brand Management

• Develop and execute brand strategies for assigned pharmaceutical products.
• Prepare annual marketing plans, promotional strategies, and brand objectives.
• Monitor product performance and identify opportunities for growth.
• Manage product lifecycle, positioning, and brand development.

Market & Competitor Analysis

• Conduct market research and analyze market trends.
• Track competitor products, pricing, promotional activities, and new launches.
• Identify potential therapeutic segments and new business opportunities.

Sales Team Support

• Develop product communication and promotional materials for field teams.
• Conduct product training for Medical Representatives, ABMs, and Managers.
• Provide scientific and marketing inputs to improve product detailing and prescription generation.
• Work closely with the sales team to achieve product targets.

Doctor & Customer Engagement

• Understand doctors' needs, feedback, and prescribing behavior.
• Develop communication strategies for different specialties.
• Support scientific promotional programs, CMEs, and doctor engagement activities.

Marketing Materials

• Prepare visual aids, leave-behinds, product literature, and promotional campaigns.
• Coordinate with creative agencies and vendors for marketing materials.
• Ensure promotional communication is accurate and compliant with applicable pharmaceutical regulations.

Product Launches

• Develop and execute launch plans for new products.
• Coordinate with sales, regulatory, production, and other departments.
• Track launch performance and recommend corrective actions.

Business & Performance Monitoring

• Analyze primary and secondary sales, prescription trends, and market share.
• Prepare brand performance reports and management presentations.
• Develop action plans for underperforming brands.

Budget Management

• Plan and monitor brand-wise marketing budgets.
• Ensure effective utilization of promotional and marketing expenses.

Required Skills & Qualifications

• Graduate/Postgraduate degree in Pharmacy, Life Sciences, Medicine, or MBA/PGDM in Marketing.
• Relevant experience in pharmaceutical marketing/product management.
• Strong understanding of pharma sales and marketing.
• Strong analytical, communication, and presentation skills.
• Good knowledge of brand planning, competitor analysis, and product promotion.
• Ability to collaborate effectively with sales and cross-functional teams.
• Proficiency in MS PowerPoint, Excel, and Word.

Key Performance Indicators (KPIs)

• Achievement of brand sales and growth targets.
• Prescription and market-share growth.
• Successful product launches.
• Effectiveness of promotional campaigns.
• Sales-team training and implementation.
• Marketing budget utilization.
• Brand profitability and overall business contribution.